Home/Email Marketing Software/MailerLite vs Optilyz
Updated on: October 25, 2021

Compare MailerLite vs Optilyz

93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. ..read more

Optilyz is a tool for direct email marketing and covers all relevant processes on a single and centralized platform. The book features enable users to upload their customer addresses and designs on the platform to create a new direct mail campaign. It also provides tools for simple and quick booking of direct mail campaigns and comprehensive quality control of suppliers and competitive frame contracts. There is a broad selection of standard print formats and materials available. Advanced features such as data mapping and address review are accessible. Optilyz can also be integrated into other CRM software or marketing cloud to automate recurring direct mail using advanced customer segmentation. Recurring campaigns such as welcome letters, birthday mailings, and reactivation campaigns can be set up and send-out triggers based on timing and minimum volumes can be defined. A/B testing of all campaign aspects, such as formats, slogans, designs, and incentives is possible and tools for analysis are available. ..read more

Features

A/B Testing

Abandoned Cart Email

Auto-Responders

Click Map

Click-through Tracking

Contact List Import

Contact Management

Delivery by Time Zone

Document Library

Drag and Drop Editor

Drip Campaigns

Email Scheduling

Event Triggered Email

Facebook Ads

Free Stock Photos

Google Remarketing Ads

Instagram Ads

List Segmentation

Mailing List Management

Mobile App

Multivariate Testing

Predesigned Email Templates

RSS to Email

Real-time Email Editor

Send Time Optimization

Sign Up Forms

Spam Check

Template Management

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Vilnius, Lithuania

Berlin, Germany/ +49 30 398 200 250

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Start marketing with generous features.

Features

  • Up to 1,000 subscribers
  • 12,000 emails per month
  • Drag and drop editor
  • Website builder
  • Landing pages
  • Pop-ups
  • Embedded forms
  • Easy survey builder
  • Unsubscribe page builder
  • ● Mobile-friendly email
  • newsletters
  • Subscriber management
  • Email automation
  • Interest groups (tagging)
  • Personalization
  • Segmentation
  • E-commerce integrations
  • Multi-user accounts
  • User permissions
  • RSS campaigns
  • A/B testing for emails
  • Email campaign reports
  • Documented API
  • Email support 24/7
  • Free 14-day access to premium features
Premium
$10 /Month

More customization and support when you need it.

Features

  • Everything in Free, plus
  • Unlimited emails per month
  • Remove MailerLite logo
  • Custom HTML editor
  • Custom templates
  • Custom domains
  • Unlimited domains
  • Newsletter templates
  • Promotion pop-ups
  • Auto resend
  • Deliver by time zone
  • Click maps
  • Click heatmaps
  • Opens by locations
  • A/B testing for landing pages
  • Live chat support 24/7
Add-ons
Custom

Ultimate in features and dedicated support.

Features

  • $10 /month for unlimited websites and landing pages
  • $50 /month for dedicated IP for reputation and delivery
  • $100 /month for priority support 24/7 and a dedicated account manager
View Price Page
Essential
Custom

Features

  • Users: 1
  • Technical support: Email, chat
  • Customer support: Help center
  • Advanced design review
  • Advanced address cleaning
  • Campaign segmentation
Professional
Custom

Features

  • Users: 5
  • Includes features of Essential plan, plus
  • Technical Support: Telephone, email, chat
  • Customer success team
  • Special formats & requests (e.g . catalogues & varnish)
  • International campaigns (incl. local postal services)
  • Automated campaigns
  • 1-to-1 image personalisation: Additional cost
Enterprise
Custom

Features

  • Unlimited Users
  • Includes features of Professional plan, plus
  • Customer support: Dedicated expert
  • 1-to-1 image personalisation
  • Frame contracts/ special rates for printing
View Price Page

SCREENSHOTS

MailerLite Screenshots
View 6 screenshot(s)
Optilyz Screenshots
View 3 screenshot(s)

INTEGRATIONS

  • Landingi
  • Privy
  • WordPress
  • Squarespace
  • OptinMonster
  • Prolific
  • Gleam
  • Shopify
  • Zapier
  • Mailercheck
  • Salesforce

ALTERNATIVES

Top alternatives to MailerLite

MailChimp
MailChimp
SendinBlue
SendinBlue
ConvertKit
ConvertKit
Constant Contact
Constant Contact
AWeber
AWeber

Top alternatives to Optilyz

Constant Contact
Constant Contact
GetResponse
GetResponse
MailChimp
MailChimp
Campaign Monitor
Campaign Monitor
AWeber
AWeber