Home/Compare/MailChimp vs Braze
Updated on: November 27, 2020

MailChimp vs Braze

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. ..read more

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. ..read more

Features

A/B Testing

Abandoned Cart Email

Analytics (ROI Tracking)

Auto-Responders

Campaign Segmentation

Channel Management

Click Map

Click-through Tracking

Contact List Import

Contact Management

Delivery by Time Zone

Document Library

Drag and Drop Editor

Drip Campaigns

Email Drip Campaigns

Email Scheduling

Event Triggered Email

Facebook Ads

Free Stock Photos

Google Remarketing Ads

Instagram Ads

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

List Segmentation

Mailing List Management

Mobile App

Multivariate Testing

Predesigned Email Templates

RSS to Email

Real-time Email Editor

Send Time Optimization

Sign Up Forms

Spam Check

Template Management

Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Atlanta, Georgia

New York, NY - 10018

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Features

  • Up to 2,000 Contacts
  • 1 Audience
  • Marketing CRM
  • Creative Assistant (Beta)
  • Website Builder
  • Mailchimp Domain
  • Forms & Landing Pages
Essentials
$10.37 /Month

Features

  • Up to 50,000 Contacts
  • 3 Audiences
  • Everything in Free plan, plus
  • All Email Templates
  • Multi-Step Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support
Standard
$15.49 /Month

Features

  • Up to 100,000 Contacts
  • 5 Audiences
  • Everything in Essentials plan, plus
  • Customer Journey Builder + Branching Points
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content
Premium
$309.87 /Month

Features

  • 200,000+ Contacts
  • Unlimited Audiences
  • Everything in Standard, plus
  • Advanced Segmentation
  • Multivariate Testing
  • Comparative Reporting
  • Unlimited Seats & Role-Based Access
  • Phone Support
Transactional Email
Others

Each block is a credit for 25,000 emails (500 free email sends)

1 to 20 blocks and 1 to 500k emails for $20/block

21 to 40 blocks and 500k to 1M emails for $18/block

41 to 80 blocks and 1M to 2M emails for $16/block

81 to 120 blocks and 2M to 3M emails for $14/block

121 to 160 blocks and 3M to 4M emails for $12/block

161+ blocks and 4M+ emails for $10/block

Features

  • Global infrastructure
  • Scalable analytics
  • Email options
  • Developer guides
  • API reference
View Price Page
Growth
Custom

Features

  • Send personalized and targeted messages via Email, Push, in-app messages
  • Content cards on mobile and web

Contact the vendor to get the latest pricing detail.

Advanced
Custom

Features

  • Leverage integration support
  • Location capabilities
  • Visual customer journey tool
  • Canvas, to build sophisticated cross-channel campaigns.

Contact the vendor to get the latest pricing detail.

Pro
Custom

Features

  • Receive executive business reviews geared toward my goals
  • Stream engagement data to partners in real-time and high-volume
  • Set up nuanced user permissioning by location, language, and departments to fit my team and organization structure

Contact the vendor to get the latest pricing detail.

Enterprise
Custom

Receive tailored support with Lifecycle Marketing through Detailed Strategy and Data Planning Sessions and Frequent Project check-ins.

Contact the vendor to get the latest pricing detail.

View Price Page

SCREENSHOTS

MailChimp Screenshots
View 3 screenshot(s)
Braze Screenshots
View 6 screenshot(s)

INTEGRATIONS

  • Slack
  • Hootsuite
  • Insightly
  • LiveAgent
  • Accelo
  • Fomo
  • Vtiger
  • Zapier
  • Automate.io
  • PieSync
  • Formsite
  • Klipfolio Dashboard
  • Copper (ProsperWorks CRM)
  • Formstack
  • Teamgate
  • Workato
  • LeadDyno
  • ReferralCandy
  • Outgrow
  • Olark
  • Hull
  • mailfloss
  • CS-Cart
  • Chargebee
  • BigCommerce
  • Miva
  • Typeform
  • SurveyMonkey
  • Survicate
  • Paperform
  • QuickTapSurvey
  • Eventbrite
  • Xero
  • Autopilot
  • Promoter.io
  • WordPress
  • Joomla
  • Drupal
  • Leadpages
  • Unbounce
  • PrestaShop
  • Squarespace
  • X-Cart
  • Magento
  • WooCommerce
  • LiveChat
  • Salesforce
  • Pipedrive
  • Shopware
  • 3dcart
    NA

ALTERNATIVES

Top alternatives to MailChimp

Constant Contact
ConvertKit
GetResponse
AWeber
SendPulse

Top alternatives to Braze

Salesforce
Airship
Intercom
MailChimp
Marketo