Mailgun vs Mailchimp Transactional Email Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailgun

Transactional Email Software

4.3 113 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailchimp Transactional Email

Transactional Email Software

4.4 63 user ratings

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SMTP

Transactional Email Software

2.8 27 user ratings

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Overview

Description

Mailgun is a powerful email API service build to help developers with their email sending, receiving and tracking procedures in an effortless manner. Brands can strategize their email marketing processes with features like personalization, segmentation and a/b testing in order to get useful previews and send the message to the right person at the right time. It integrates with SMTP and HTTP API to remove the headache of sending emails in bulk. Mailgun facilitates SPF, DMARC and DKIM customizations, ensuring proper protection from bad actors. Moreover, Incoming emails can be automatically parsed to easily digest structure data. The validation API offered by the software reduces invalid sign-ups in real-time. It also provides email templates for streamlining collaboration between different teams. Mailgun ensures seamless integration with Omnisend, infobip, customer.io and more which helps in creating a marketing campaign, segmentation of customer data and enhancing overall engagement levels in an accurate manner. Read more

Mailchimp Transactional Email is an appropriate email management platform meant for small businesses to land up in inboxes confidently. Simply put, it enables an organisation to garner global reach by sending a million emails at a go. The transactional emails are completely customisable. Customisation includes HTML template editors as well as Mailchimp templates that can be directly imported for use. This ensures that they do not end up in the spam folders of the recipients. The customisable themes for analytics enable clients to keep a track of their performance. Further, Mailchimp Transactional Email provides its clients with ultimate support based on dedicated documentation guides and around-the day support team, comprising individuals who are quite attached to their work. The email content can be personalised with white labelling, custom tags, keywords and conditional content as is seen fit. Further, scalable analytics include A/B test results and capabilities in addition to comparative reports. Read more

SMTP email relay service lets users send emails in minutes. This flexible and scalable email sending service has been built for businesses and developers. This all-in-one, email relay service, ensures that users can opt for an impeccable reputation among mailbox providers. Next, it comes along with dedicated servers and offers the highest rates in the industry, ensuring that the emails will reach out to the right recipients and that too on time. Lastly, the platform provides secured sending and supports all high in demand authentication standards, which includes SPF, DKIM, and the likes. Developers have designed this software for easy implementation, flexible integration, and powerful reporting and tracking processes. With the SMTP email relay service, it would not be an exaggeration to state that one can become a better sender and increase the returns on investments for email programs successfully. So, to take the email program to the next level, one needs to understand more on IP reputation management, accounting migration services, inbox placement consulting procedures, integration requirements, and the likes to perform the complete setup and begin working on the same. Read more

Pricing Options

Free Trial Available
Starts at $35.00. Offers Custom plan.

Free Trial Not Available

Free Trial Not Available
Starts at $25.00. Offers Custom plan.

SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

85%
Momentum

73%
Popularity

88%

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

83%
Reviews

60%
Momentum

63%
Popularity

73%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

78%
Momentum

65%
Popularity

82%

Features

Total Features	16 Features	9 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold. Dashboard A digital insight of reports and other workings on a single screen Email History Provides historical data about the email sent for a particular time period Email Personalization Send emails with dynamic subject lines and personalized content to a different audience Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc Email Tag Allows the user to tag a specific set of emails for better reporting Multi-factor Authentication Uses more than one method to verify a user's identity for a login Predesigned Email Templates Provides a library of templates to build an email Real-time Reporting Allows users to check campaign real-time status as it happens SMTP Provides SMTP relay for faster delivery Template Management Enables the user to create templates and modify and customise them later Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc + 13 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold. Dashboard A digital insight of reports and other workings on a single screen Email History Provides historical data about the email sent for a particular time period Email Personalization Send emails with dynamic subject lines and personalized content to a different audience Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc Email Tag Allows the user to tag a specific set of emails for better reporting Multi-factor Authentication Uses more than one method to verify a user's identity for a login Predesigned Email Templates Provides a library of templates to build an email Real-time Reporting Allows users to check campaign real-time status as it happens SMTP Provides SMTP relay for faster delivery Template Management Enables the user to create templates and modify and customise them later Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc + 6 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold. Dashboard A digital insight of reports and other workings on a single screen Email History Provides historical data about the email sent for a particular time period Email Personalization Send emails with dynamic subject lines and personalized content to a different audience Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc Email Tag Allows the user to tag a specific set of emails for better reporting Multi-factor Authentication Uses more than one method to verify a user's identity for a login Predesigned Email Templates Provides a library of templates to build an email Real-time Reporting Allows users to check campaign real-time status as it happens SMTP Provides SMTP relay for faster delivery Template Management Enables the user to create templates and modify and customise them later Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc + 9 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	4.3/5 113 user ratings	4.4/5 63 user ratings	2.8/5 27 user ratings
Ratings Distribution	Excellent 72.2% Very Good 13% Average 2.2% Poor 1% Terrible 11.6%	Excellent 61.3% Very Good 27.4% Average 7.7% Poor 0.6% Terrible 3%	Excellent 32.4% Very Good 16.2% Average 0% Poor 0% Terrible 51.4%
Review Summary	Overall, users appreciate Mailgun's user-friendly interface, reliability, and effective email deliverability. The platform is lauded for its customization options, allowing users to tailor their email campaigns to specific needs. Additionally, its robust analytics and reporting features help users track campaign performance and optimize their strategies. However, some users have expressed concerns regarding pricing, occasional deliverability issues, and a need for more granular control over certain aspects of the platform.	Not Available	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $35.00. Offers Custom plan.	Free Trial Not Available	Free Trial Not Available Starts at $25.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Flex Others Foundation $35.00 $35.00 per month Growth $80.00 $80.00 per month Scale $90.00 $90.00 per month Enterprise Custom	Mailchimp Transactional Email Others	Essentials $25.00 $25.00 per month Starter $80.00 $80.00 per month Growth $300.00 $300.00 per month Business $500.00 $500.00 per month Custom Custom
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

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