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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Leanplum logo
Mobile Analytics Software

4.3 156 user ratings

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppsFlyer logo
Mobile Analytics Software

4.4 1,053 user ratings

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Overview

Description It is a powerful mobile analytics platform which helps you to build long-term customer relationship. It will allow you to manage campaigns in multiple messaging channels and it has optimization assistance which will improve the effectiveness of every campaigns. In addition, it has impact clarity feature which will help u to understand the impact of all campaigns. Using this software, you can send targeted messages to the consumers through push and email notifications. In addition, this software will allow you to send personalized messages and it also has predefined templates which can be used in the campaigns. Read more AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. Read more
Pricing Options
  • Free Trial Not Available
  • Leanplum Offers Custom plan.
  • Free Trial Not Available
  • AppsFlyer Offers Free-forever and Custom plan.
SW Score & Breakdown

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    82%
  • Momentum
    60%
  • Popularity
    90%

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    97%
  • Momentum
    73%
  • Popularity
    99%

Features

Total Features
7 Features
6 Features
Common Features for All
    A/B Testing Compares two versions of your website to see which one performs better
    Cohort Analysis Identifies relationship between characteristics of users and their behaviours
    Event Tracking Identifies the important events happening in your application
    Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
    Push Notifications Allows you to send messages that pops-up on user's mobile device
    Retention Tracking Tracks the user retention rate
    Revenue Tracking Tracks the revenue of income in your application
  • + 4 More - Show Less
    • A/B Testing Compares two versions of your website to see which one performs better
      Cohort Analysis Identifies relationship between characteristics of users and their behaviours
      Event Tracking Identifies the important events happening in your application
      Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
      Push Notifications Allows you to send messages that pops-up on user's mobile device
      Retention Tracking Tracks the user retention rate
      Revenue Tracking Tracks the revenue of income in your application
  • + 3 More - Show Less
  • Technical Details

    Organization Types Supported
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.3/5 156 user ratings
    4.4/5 1,053 user ratings
    Ratings Distribution
    • Excellent

      45.5%
    • Very Good

      39.1%
    • Average

      12.8%
    • Poor

      1.3%
    • Terrible

      1.3%
    • Excellent

      46.2%
    • Very Good

      47.4%
    • Average

      5.1%
    • Poor

      0.6%
    • Terrible

      0.7%
    Review Summary

    Leanplum's user reviews highlight its strengths in omnichannel marketing automation, personalization capabilities, and real-time campaign optimization. Users appreciate its user-friendly interface, ease of use, and ability to deliver relevant and targeted messages to customers. However, some reviewers have mentioned limitations in reporting and analytics, as well as occasional technical issues. Overall, Leanplum is praised for its ability to improve customer engagement and drive conversions, making it a popular choice among marketing professionals.

    Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Leanplum Offers Custom plan.
    • Free Trial Not Available
    • AppsFlyer Offers Free-forever and Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Leanplum Custom

    Zero Free

    Growth Others

    Enterprise Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Alternatives

     

    Screenshots & Videos

    Screenshots screenshots
    + 6 More
    AppsFlyer screenshot
    + 7 More
    Videos Not Available Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: San Francisco, CA Located in: San Francisco, CA
    Contact Details

    +1-844-532-6758

    https://www.leanplum.com/

    (415) 636-9430

    https://www.appsflyer.com/

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