Compare Launch by Adobe vs Crownpeak TagControl

Summary

The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages. ..show more

Crownpeak is a tag control website to generate leads for websites for promotion and filter out the unnecessary ones which can pose a security threat. TagControl lets the promotion of digital marketing campaigns by collecting data from martech tool addition but also exposes the risk of unknown vendor access. The piggyback tags which gather data and lets the partners of marketing vendor accessibility can pose a security hazard as well and hence, TagControl lets users have a detailed list of proprietory vendors from which one can easily find out who has access and who hasn’t. The unnecessary tags can be eliminated by the user when it’s detected. Trackermap feature inbuilt in the software lets you know who has access to your tags. Users are enabled with blocking or whitelist option to any third-party access to your tags. Mostly, every tag is GDPR and CCPA compliant hence it is end-to-end encrypted but still sometimes additional tags may remain hidden within coding and that can slow down the experience. ..show more

Analytics Allows integration with other analytical tools or has it inbuilt

Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site

Data Privacy Enables data protection by keeping the tags privacy compliant

Mobile App Support Supports tag management on mobile applications remotely

Native App Support Supports tag management on native applications

Preview Mode Preview the actual firing of tags and triggers before deploying to live site

Simple Deployment Makes the deployment and firing of new tags very simple

Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site

Tag Library Offers a repository of pre-configured tags for online properties

Tag Pause Enables the user to pause tags temporarily

Turnkey Integration Pre-built tags that are available without scripting and coding

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Top alternatives to Launch by Adobe

Google Tag Manager

Tealium iQ

Qubit OpenTag

Ensighten Manage

Magic Pixel

Top alternatives to Crownpeak TagControl

Google Tag Manager

Tealium iQ

Launch by Adobe

Qubit OpenTag

Ensighten Manage