Compare Kameleoon vs Reactful

Summary

Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product owners improve their online user experience, boost conversion rate, and increase digital revenues. Marketing professionals can provide their visitors with an exceptional experience by making UX decisions based on the reliable data generated from the A/B experimentation. Besides, Kameleoon comes loaded with a powerful AI engine that monitors visitor behaviors, discovers correlations among visitors, and predicts their conversion possibilities in real-time. Users can leverage the solution to get up and start functioning immediately. Provided graphical tools can be used to design intrusive experiences, but before that, users are required to add one line of JavaScript code followed by configuration without tagging plans. Further, Kameleoon is deployed with the most advanced IT-infrastructure to enable real-time performance, actions, reliability, and stability. It offers active integration with pre-existing data ecosystems, where the entire model is accessible via APIs. ..show more

Reactful interprets these in real-time and delivers the right message or content at the right time. Respond with personalized notifications, guidance, and other visual elements to match their behavior. Reactful leverages machine learning to better understand visitor behavior over time and automatically recommends new reactions. Visitors leave a trail of Digital Body Language. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

• Heap
• Matomo
• Segment
• Hotjar
• Kissmetrics
• Mixpanel
• Tealium iQ
• Google Analytics
• FullStory
• Zendesk Chat
• AT Internet
• Crazy Egg

• Salesforce Marketing Cloud Account Engagement (formerly Pardot)
• Google Analytics
• Salesforce

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