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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iterable logo
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing Optimizer logo
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo

Hubspot Marketing Hub

Marketing Automation Software

4.7 3,560 user ratings

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

monday.com logo

monday.com

Project Management Software

4.5 6,812 user ratings

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Overview

Description Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead. Read more Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more With monday.com, managers can better keep their team aligned from one collaborative workspace. This flexible platform allows you to truly centralize your data, leveraging native integrations, third-party apps, and helpful widgets. With an overview of all ongoing processes, you can quickly gauge the status of essential tasks and follow up with the relevant team member efficiently. Essentially, on monday.com, executives have the flexibility to build the perfect tools for their team using intuitive drag-and-drop technology. Simply select one of over 200 templates, and customize it using the 20 editable columns to support any of your workflows. Then if your team grows, your workflows can easily scale with you, empowering your team to new heights with complete visibility. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Starts at $249.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $9.00. Offers Free-forever and Custom plan.
SW Score & Breakdown

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    85%
  • Momentum
    63%
  • Popularity
    83%

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    85%
  • Momentum
    64%
  • Popularity
    69%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    84%
  • Momentum
    75%
  • Popularity
    69%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    96%
  • Momentum
    68%
  • Popularity
    97%
SaaSworthy Awards # 10 Highly Rated # 16 Fastest Growing # 18 Fastest Growing # 13 Most Popular # 18 Fastest Growing # 2 Most Worthy # 1 Highly Rated

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.5/5 793 user ratings
4.4/5 9 user ratings
4.7/5 3,560 user ratings
4.5/5 6,812 user ratings
Rating Distribution
  • Excellent

    58.8%
  • Very Good

    32.5%
  • Average

    6.3%
  • Poor

    1.3%
  • Terrible

    1.1%
  • Excellent

    55.6%
  • Very Good

    33.3%
  • Average

    11.1%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    72.5%
  • Very Good

    24%
  • Average

    2.3%
  • Poor

    0.4%
  • Terrible

    0.9%
  • Excellent

    66.3%
  • Very Good

    25.5%
  • Average

    4.2%
  • Poor

    1.5%
  • Terrible

    2.5%
User Sentiments

    Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities

    Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations

    Not Available

    Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting

    High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve

    User-friendly Interface, Extensive Customization, Effective Team Collaboration, Robust Automations

    Mobile App Functionality, Limited Sub-Item Functionality, Inconsistent Notifications, Slow Loading Times

Review Summary

Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.

Not Available

Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.

Overall, users praise the user-friendly interface, customization options, and ability to manage projects and tasks efficiently. They also appreciate the integrations with other tools and the mobile app. However, some users mention occasional glitches and a learning curve for new users. While customer support is generally well-received, some users report slow response times. Nevertheless, the majority of users find the platform valuable for project management and collaboration, highlighting its flexibility, ease of use, and positive impact on their productivity.

  Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Starts at $249.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $9.00. Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Iterable Custom

Free Free

Startup $249.00 $249.00 per month

Growth $499.00 $499.00 per month

Advanced $799.00 $799.00 per month

Free Free

Starter $18.00 $20.00 per month

Professional $800.00 $890.00 per month

Enterprise $3,600.00 $3,600.00 per month

Starter CRM Suite $30.00 $50.00 per month

Free Free

Basic $9.00 $12.00 per user / month

Standard $12.00 $14.00 per user / month

Pro $19.00 $24.00 per user / month

Enterprise Custom

 
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Screenshots & Videos

Screenshots Templates
+ 1 More
+ 2 More
Marketing Hub Starter
+ 5 More
Columns
+ 20 More
Videos Video Thumbnail
+ 2 More
Not Available Video Thumbnail
+ 1 More
Video Thumbnail
+ 4 More

Vendor information

Company Details Located in: San Francisco, California Founded in: 2013 Located in: Traverse City, Michigan Located in: Cambridge, Massachusetts Founded in: 2006 Located in: New York, NY 10003 Founded in: 2012
Contact Details

+1 (415) 723-5230

https://iterable.com/

Not available

https://www.marketingoptimizer.com/

+1 888-482-7768

https://www.hubspot.com/products/marketing

Not available

https://monday.com

Social Media Handles

Not available

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