Home/Marketing Automation Software/Iterable vs Customer.ioUpdated on: March 29, 2024

Compare Iterable vs Customer.io

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1097 Ratings)
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1097 Ratings)
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Overview

Summary

Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. ..show more

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, California / +1 (415) 723-5230

Portland, Oregon

London, United Kingdom

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Iterable
Custom

Features

  • Email
  • Mobile
  • Catalog
  • Iterable AI
  • Centralized Data
  • Studio
View Price Page
Essentials
$100 /Month

For startups and small teams engaging customers on their mobile and web apps.

Features

  • Up to 5,000 profiles included *
  • Send Emails, Push, In-App, and SMS
  • Visual Workflow Builder
  • Segmentation
  • Two Workspaces
  • Email Support
  • Customer Community

*$0.009 per additional profile.

Premium
Custom

For high-growth companies looking for greater control over their messaging outcomes.

Features

  • Includes features of Essentials plan, plus
  • Custom Data + Message Volume
  • Premium Product Features
  • Additional Workspaces
  • 90-day Onboarding Program
  • Premium Email & Chat Support
  • Managed Deliverability
  • Dedicated IPs
  • Parcel Pro Licenses
  • HIPAA Compliance
Enterprise
Custom

For at-scale companies looking to create world-class customer experiences.

Features

  • Includes features of Premium plan, plus
  • Managed Infrastructure *
  • Customer Success Manager
  • Quarterly Success Reviews
  • Enterprise Technical Support *
  • Audit Logging & Data Governance *
  • Parcel Business Licenses
  • Migration Support *

*Available by consultation

View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

Iterable Screenshots
View 2 screenshot(s)
Customer.io Screenshots
View 2 screenshot(s)
Omnisend Screenshots

INTEGRATIONS

  • Mixpanel
  • Google Analytics
  • Segment
  • mParticle
  • SendGrid
  • SparkPost
  • Litmus
  • Jotform
  • Stripe Billing
  • Gleam
  • Drift
  • ClickFunnels
  • GitHub
  • Mailgun
  • GitLab
  • Crowdcast
  • Appcues
  • InnerTrends
  • MessageMedia
  • Emailable.io
  • productboard
  • Alloy
  • Amplitude
  • Chameleon
  • Wistia
  • Branch
  • Qualaroo
  • Calendly
  • ManyChat
  • Hull
  • Asana
  • Chargebee
  • Matomo
  • n8n.io
  • SparkPost
  • Typeform
  • Mixpanel
  • Survicate
  • mParticle
  • Google Tag Manager
  • WordPress
  • Netlify
  • Bizzabo
  • Close
  • Acuity Scheduling
  • Zoho CRM
  • HubSpot CRM
  • Google Analytics
  • DataGrail
  • Salesforce
  • Pipedrive CRM
  • UserVoice
  • Slack
  • Faraday
  • Bitbucket
  • Trello
  • ReCharge
  • AppsFlyer
  • Aha!
  • PayPal
  • LeadsBridge
  • Smartsheet
  • SupportBee
  • Zapier
  • Integromat
  • GrowSurf
  • Make
  • RightMessage
  • Help Scout
  • Chartbrew
  • SendGrid
  • RudderStack
  • YouCanBook.me
  • Hello Bar
  • Hightouch Audiences
  • Recurly
  • mailfloss
  • Dropbox Business
  • OptinMonster
  • Sumo
  • Segment
  • SurveyMonkey
  • Gist
  • involve.me
  • Northpass
  • Census
  • Poptin
  • Zendesk Support
  • SatisMeter
  • Inkit
  • Polytomic
  • Zoom
  • Eventbrite
  • Intercom
  • Zoho Forms
  • Stitch
  • Gravity Forms
  • Livestorm
  • Kajabi
  • Unbounce
  • Digioh
  • AdRoll
  • Panoply
  • Quokka
  • Mailjet
  • WooCommerce
  • LiveChat
  • Airtable
  • Shopify
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to Iterable

Email List Validation
Email List Validation
Braze
Braze
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Adobe Marketo Engage
Adobe Marketo Engage

Top alternatives to Customer.io

Adobe Marketo Engage
Adobe Marketo Engage
ActiveCampaign
ActiveCampaign
Intercom
Intercom
Segment
Segment
Iterable
Iterable