Compare Instapage vs Lander

Summary

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. ..show more

Just as the name suggests, Lander is a very optimised and easy-to-use landing page builder, thanks to the advanced features including the A/B Testing tool. Besides just allowing three different A/B Testing versions, it has a very easy-to-use editor that gets the page ready in minutes with the drag-and-drop elements. The landing pages created with Lander can be matched with the PPC ads and keywords as it works with Adword’s keyword insertion to make it highly SEO optimised. It creates highly responsive mobile versions of the landing pages to bring the bounce rate down. The tool can be used with Google Analytics as well via a simple plugin. Moreover, if you have the landing page about seminar information or event, you can attach Google Maps with the location. And lastly, the way it smoothly and conveniently handles PayPal payment gateway is just commendable and would increase the response rate higher. ..show more

A/B Testing Compares two versions of your website to see which one performs better

Analytics Allows integration with other analytical tools or has it inbuilt

Countdown Timer Adds a timer on the landing page that builds up to a certain event

Custom Domain Offers the users with a custom domain name for the landing page

Drag and drop Builder Has a pick-and-drop feature for easier designing

Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors

Files Download Adds an option for the visitors to download files post the submission of a form

Form Integration Allows adding contact forms for lead generation on the landing page

Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well

Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page

Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement

Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required

SEO Optimized Makes the landing pages to be highly optimized with SEO

Sticky Bars A call-to-action banner that appears either on the top or bottom of the page

• WordPress

• Ticket Tailor
• Google Analytics
• Salesforce
• VerticalResponse
• AWeber
• Zapier
• MailChimp
• Constant Contact

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