Compare Hull vs Segment

Summary

Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment. ..show more

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

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