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CustomerLabs CDP

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hull logo
Customer Data Platform (CDP)

4.8 66 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Experience Platform logo
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Overview

Description Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment. Read more Adobe Experience Platform is the first intent-built customer experience management software ideally suited to all types of businesses. This software aims at acquiring data from various sources to create and improve real-time customer profiles. Adobe Experience Platform is an open system that transfigures all the user's data, Adobe, and non-adobe, into powerful customer profiles that promptly update and utilize artificial intelligence-driven insights to help users produce the right and meaningful experiences across every social media channel. With its open and extensible architecture and continuous intelligence, this Adobe experience platform generates personalized customer experiences at the enhanced reality. It makes data more precisely understood through data validation and standardized XDMs. With customer profiles, users can begin personalizing experiences and activate profiles across channels and devices with the Adobe experience platform's dynamic identity graphs. The Adobe experience platform deploys faster and automatically utilizes powerful open APIs to pen scripts. As all the technologies are built on one platform, meaning all the product is created to operate together to deliver ultimate experiences. Adobe experience platform uses the quotation-based pricing strategy. Read more
Pricing Options
  • Free Trial Not Available
  • Starts at $950.0. Offers Custom plan.
  • Free Trial Not Available
  • Adobe Experience Platform Offers Custom plan.
SW Score & Breakdown

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    77%
  • Momentum
    62%
  • Popularity
    79%

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    87%
  • Momentum
    60%
  • Popularity
    65%

Features

Total Features
7 Features
13 Features
Common Features for All
    360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
    Identity Graph Create a correlation between individuals with identical match groups.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 4 More - Show Less
    • 360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
      Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
      Identity Graph Create a correlation between individuals with identical match groups.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 10 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.8/5 66 user ratings
    3.9/5 30 user ratings
    Ratings Distribution
    • Excellent

      80.3%
    • Very Good

      19.7%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      23.3%
    • Very Good

      50%
    • Average

      23.3%
    • Poor

      3.3%
    • Terrible

      0%
    Review Summary

    Overall, users praise Hull's user-friendly interface, ease of implementation, and excellent customer support. They appreciate the comprehensiveness of the platform, which allows them to manage all their marketing activities in one place. Many reviewers highlight the effectiveness of Hull's segmentation and automation features, which enable them to target their marketing efforts more effectively. However, some users express concerns about the occasional bugs and glitches, as well as the lack of certain advanced features found in competing platforms.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Starts at $950.0. Offers Custom plan.
    • Free Trial Not Available
    • Adobe Experience Platform Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Team $950.00 $1,045.00 per month

    Business $1,600.00 $1,760.00 per month

    Business Plus Custom

    Adobe Experience Platform Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Dashboard
    + 2 More
    Not Available
    Videos Video Thumbnail Video Thumbnail

    Vendor information

    Company Details Located in: Atlanta, Georgia Founded in: 2013 Located in: San Jose, California
    Contact Details

    +1 866-674-8155

    https://www.hull.io/

    Not available

    https://www.adobe.com/experience-platform.html

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