Hotjar vs VWO Insights Comparison

Remove All ADD PRODUCT Hotjar VWO Insights	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Hotjar Heat Map Software (1743 Ratings)	87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove VWO Insights Heat Map Software
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ADD PRODUCT	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Hotjar Heat Map Software (1743 Ratings)	87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove VWO Insights Heat Map Software
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Overview

Summary

Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. It enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis allows them to Improve online form completion rates by monitoring which fields take too long to ﬁll, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website. ..show more

VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better
Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query
Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.
Customer Feedback Helps the website owner to receive customer feedback directly from the website
Filtered Results Offers to filter the results based on regions, devices and other criteria.
Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest
Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer
GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website
Optimization Tool Enables optimization of contents/elements of your website without using any third-party application
Real-time View View real-time live interaction of visitors on the website
Session Recording Enables one to record remote access, support sessions, and meetings
Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Malta, Europe / +1 (855) 464-6788

New Delhi, India / +1 415-349-0105

API

N/A

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Basic Free Features Up to 35 daily sessions Automatic data capture Unlimited heatmaps Up to 1,050 recordings/month Create and store 3 surveys & incoming feedback widgets Plus $39 /Month Features Everything in Basic, and: Up to 100 daily sessions Powerful filters for recordings Trigger recordings by page or event Up to 3,000 recordings/month Unlimited surveys & incoming feedback widgets Business $99 /Month Features Everything in Plus, and: 500 - 2,500 daily sessions Seven custom-built integrations Analyze key user cohorts Rage clicks and u-turns Removal of Hotjar branding Based on sessions needed Scale $389 /Month Features Everything in Business, and: 4,000+ daily sessions Dedicated Hotjar Customer Success Manager SAML single sign-on (SSO) Enough data for the largest sites Full access to every feature View Price Page	Growth $169 /Month For 10000 Monthly Visitors Get started with visitor research Features Number of Running Funnels : 5 Basic Funnel Reporting Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Observations with Automatic Screenshot Test Variation Heatmap Page and Session Level Recordings Saved Recordings : 100 Observations with Recording Snapshot Number of Active Forms : 5 Conversion Funnel Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 2 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Targeting Export CSV Website Reviews Report Segmentation : Segment Gallery Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard Ideafactory Users : Unlimited Subaccounts : 1 Integrations : Standard Data Retention : 1 month Business Goals : 20 GDPR compliance Support Availability : 24 X 5 First Response Time (Working days only) : 8 hours Email Support In Product Chat Support Based upon the Number of Monthly Visitors, the pricing plan varies. PRO Custom Advanced visitor research and behavior analysis with intuitive reporting. Features Number of Running Funnels : 10 Basic Funnel Reporting Funnel Drop Off Report Advanced Funnel Filtering Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Scrollmap Download Browsable Heatmap Observations with Automatic Screenshot Test Variation Heatmap Advanced Heatmap Filtering Heatmap Views Page and Session Level Recordings Download Session Filters Advanced Recording Filters Test Variation Recording Saved Recordings : 250 Observations with Recording Snapshot Recording Views Number of Active Forms : 20 Conversion Funnel Report Time Report Hesitation Report Refill Report Ignore Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 7 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Exit Intent On-Scroll Trigger Customize Welcome/Thank you Custom Styling Variation Survey NPS Targeting Export CSV Website Reviews Report Segmentation : Basic Targeting Saved Segments Geo Targeting Custom Javascript Cookie Based Targeting Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard Ideafactory Users : Unlimited Subaccounts : 3 Integrations : Standard Data Retention : 2 months Business Goals : 50 GDPR compliance Support Availability : 24 X 5 First Response Time (Working days only) : 6 hours Email Support In Product Chat Support Phone Support Enterprise Custom Best for large teams with high traffic websites Features Number of Running Funnels : 20 Basic Funnel Reporting Funnel Drop Off Report Advanced Funnel Filtering Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Scrollmap ClickArea Element List Download Browsable Heatmap Observations with Automatic Screenshot Test Variation Heatmap Advanced Heatmap Filtering Heatmap Views Page and Session Level Recordings Download Session Filters Advanced Recording Filters Test Variation Recording Saved Recordings : 1000 Observations with Recording Snapshot Recording Views Number of Active Forms : 50 Conversion Funnel Report Time Report Hesitation Report Refill Report Ignore Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 15 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Exit Intent On-Scroll Trigger Customize Welcome/Thank you Survey Logic Custom Styling Custom Triggers Variation Survey Whitelabeling Survey Analysis with Recordings NPS Targeting Export CSV Website Reviews Report Segmentation : Advanced Targeting Saved Segments Geo Targeting Custom Javascript Custom Dimension : 50 Behavioral Analysis Cookie Based Targeting IP Based Targeting Advanced Segment Logic Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard + Custom Ideafactory Users : Unlimited Subaccounts : 5 Integrations : Standard + Custom API Access Data Retention : 3 months Business Goals : 75 Single Sign On GDPR compliance Support Availability : 24 X 7 First Response Time (Working days only) : 4 hours Email Support In Product Chat Support Phone Support Dedicated Account Manager Onboarding and Training View Price Page

Compare Hotjar vs VWO Insights

Hotjar

VWO Insights

Overview

Features

TECHNICAL DETAILS

Pricing

SCREENSHOTS

INTEGRATIONS

ALTERNATIVES