Hotjar vs Heap

Summary

Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. It enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis allows them to Improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website. ..read more

Heap is a product analytics tool that captures all web, mobile, and cloud interactions such as clicks, submits, transactions, emails, and more. It does so retroactively and enables the user to analyze data without writing any code. The tool eliminates any delays in waiting for behavioral data along with existing gaps in the user’s dataset. The unique Auto capture feature makes sure that the underlying data is complete. Every bit of user interaction is retroactive, so users can have answers as soon as new questions arise. Heap captures the entire customer journey with data from third-party apps such as Optimizely, Marketo, and Salesforce through its single-click integrations. It enriches the user’s data with its robust APIs. Heap’s JavaScript snippet automatically captures each and every click, form change, and page view. Its lightweight mobile SDKs captures every tap, swipe, and screen view across native Android and iOS apps. The end result for the user has increased reliability as incomplete, broken, or missing data is eliminated. ..read more

A/B Testing

Alert Notifications

Campaign Management

Chat Integration

Conversion Tracking

Custom Targeting

Customer Feedback

Event Tracking

Filtered Results

Form Testing

Funneling

GDPR Compliance

Goal Tracking

Heatmaps

JavaScript Error Detection

Multiple Site Management

Optimization Tool

Real-time View

Report Generation

Session Recording

Team Sharing

Time on site Tracking

User Interaction Tracking

• WordPress
• Joomla
• Instapage
• Drupal
• Segment
• Unbounce
• PrestaShop
• Squarespace
• Weebly
• Magento
• HubSpot CRM
• Optimizely
• Shopify

• GitHub
• Segment
• Optimizely