Compare Google Tag Manager vs Tag Defender

Summary

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. ..show more

Tag Defender doesn’t act like a Tag Management software in itself but is an integration with any of the existing TMS solution an enterprise might be using. Being a product of HubScan, Tag Defender is meant to adjust the definitions of the tags, along with the triggers and variables. It was developed with the primary focus on the Google Tag Manager and has a very robust API that makes communication with the existing tag management easier. The Tag Defender examines the data layer on the site dynamically and works behind replacing any missing or defective data layer, adhering to the native tagging rules. The Tag Defender is like the ultimate backbone SaaS platform to any digital marketing and analytics practices. It saves a lot of valuable time and brings back the business processes in daily activities. It is regulary expanding support for other popular Tag Management APIs. ..show more

Analytics Allows integration with other analytical tools or has it inbuilt

Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site

Data Privacy Enables data protection by keeping the tags privacy compliant

Mobile App Support Supports tag management on mobile applications remotely

Native App Support Supports tag management on native applications

Preview Mode Preview the actual firing of tags and triggers before deploying to live site

Simple Deployment Makes the deployment and firing of new tags very simple

Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site

Tag Library Offers a repository of pre-configured tags for online properties

Tag Pause Enables the user to pause tags temporarily

Turnkey Integration Pre-built tags that are available without scripting and coding

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Top alternatives to Google Tag Manager

UTM Manager

Segment

Tealium iQ

Google Search Console

Google Analytics

Top alternatives to Tag Defender

Google Tag Manager

Tealium iQ

Launch by Adobe

Qubit OpenTag

Ensighten Manage