Tealium iQ |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more | Crownpeak is a tag control website to generate leads for websites for promotion and filter out the unnecessary ones which can pose a security threat. TagControl lets the promotion of digital marketing campaigns by collecting data from martech tool addition but also exposes the risk of unknown vendor access. The piggyback tags which gather data and lets the partners of marketing vendor accessibility can pose a security hazard as well and hence, TagControl lets users have a detailed list of proprietory vendors from which one can easily find out who has access and who hasn’t. The unnecessary tags can be eliminated by the user when it’s detected. Trackermap feature inbuilt in the software lets you know who has access to your tags. Users are enabled with blocking or whitelist option to any third-party access to your tags. Mostly, every tag is GDPR and CCPA compliant hence it is end-to-end encrypted but still sometimes additional tags may remain hidden within coding and that can slow down the experience. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
12 Features
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9 Features
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| Common Features for All |
Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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| Platforms Supported |
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| User Rating |
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Not Available
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| Ratings Distribution |
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Not Available
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| Review Summary |
Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise. |
Not Available
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Tag Manager Free Tag Manager 360 Custom |
Crownpeak TagControl Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 1 More
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| Videos |
+ 2 More
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| Company Details | Located in: Mountain View, California | Located in: Denver, CO |
| Contact Details |
Not available https://marketingplatform.google.com/about/tag-manager/ |
+1-720-800-9600 https://www.crownpeak.com/products/monitoring-solutions/tagcontrol |
| Social Media Handles |
Not available |
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