Home/Tag Management Software/Google Tag Manager vs Tag GovernanceUpdated on: March 28, 2024

Compare Google Tag Manager vs Tag Governance

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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. ..show more

Blue Triangle Tag Governance is a tag management platform that analyzes the performance, placement, and loading order of third party tags of the user and calculates their costs to the speed and revenue of the site of the user. The software enables users to track their tag analytics in real-time so that the user can optimize their performance and placement on the fly as even the slightest delay can hurt their digital experience. It enables rapid implementation as the JavaScript tag of the software is easy to add to the website of the user since it does not load in the head and weighs less than 11kB; it would not impact the performance. Blue Triangle allows users to discover how slow tags are changing their revenue, exit rate, and conversion rate. Users can see how their tags load to actual users with real user monitoring and utilize synthetic monitoring in order to ensure 24/7 site and tag availability. ..show more

Features

Analytics Allows integration with other analytical tools or has it inbuilt

Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site

Data Privacy Enables data protection by keeping the tags privacy compliant

Mobile App Support Supports tag management on mobile applications remotely

Native App Support Supports tag management on native applications

Preview Mode Preview the actual firing of tags and triggers before deploying to live site

Simple Deployment Makes the deployment and firing of new tags very simple

Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site

Tag Library Offers a repository of pre-configured tags for online properties

Tag Pause Enables the user to pause tags temporarily

Turnkey Integration Pre-built tags that are available without scripting and coding

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California

Mechanicsville, Virginia / +1 (877) 258-3107

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Tag Manager
Free

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - 3
  • User and account administration
  • Support and Services - Self-service Help Center and community forums
Tag Manager 360
Custom

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - Unlimited
  • Approval Workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • User and account administration
  • Support and Services - Self-service Help Center and community forums

Contact the Vendor for Detailed Pricing Information

View Price Page
Essential
$1600 /Month

0 - 5 Million Pageviews per Month

Features

  • Monitor tag presence, load time, loading order, and piggy-backs
  • Aggregate tag waterfalls
  • Filter tag analytics by Web Page, Geography, Device, and Browser
  • Real-time alerting when a tag slows down or disappears
  • Custom data retention
  • Custom alerts
  • Team Members : Up to 10
  • Expert tag governance consulting : 1 hour total
Pro
$2400 /Month

5 Million - 10 Million pageviews per month

Features

  • Includes features of Essential plan, plus
  • Team Members : Up to 20
  • Expert tag governance consulting : 2 hours total
Premium
Custom

Designed for sites with over 10 Million monthly pageviews

Features

  • Includes features of Pro plan, plus
  • Team Members : Up to 100
  • Expert tag governance consulting : 4 hours total
  • Calculate the page speed and revenue impact of your tags
View Price Page

SCREENSHOTS

Google Tag Manager Screenshots
View 2 screenshot(s)
Tag Governance Screenshots
View 4 screenshot(s)

ALTERNATIVES

Top alternatives to Google Tag Manager

UTM Manager
UTM Manager
Segment
Segment
Tealium iQ
Tealium iQ
Google Search Console
Google Search Console
Google Analytics
Google Analytics

Top alternatives to Tag Governance

Google Tag Manager
Google Tag Manager
Tealium iQ
Tealium iQ
Launch by Adobe
Launch by Adobe
Qubit OpenTag
Qubit OpenTag
Ensighten Manage
Ensighten Manage