Compare Google Tag Manager vs AnyTrack

Summary

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. ..show more

any track is a futuristic conversion tracking and attribution monitoring platform enabling marketers to utilize automation and create data-driven marketing strategies in a seamless manner. Marketers can easily depend on the particular to track multiple processes within lead generation funnels, manage opt-in and direct sales across all domains and affiliate networks or offline conversions. Moreover, AnyTrack also helps businesses monitor their entire customer journeys through e-commerce funnels and use data generated to enhance sales delivery. Through marketing automation and orchestration techniques, users can introduce data-driven marketing strategies across platforms like Google and Facebook ads, for wider promotions and real-time customer engagement. Beyond this, marketers can also track engagements generated on or off business blogs to gauge customer interests and optimize sales accordingly. With offline conversions, AnyTrack allows marketers to monitor their entire sales funnels across marketing stacks even when conversions happen offline. The platform also delivers seamless integration with external applications like Zapier, Pepperjam, Cake, Shopify, etc. ..show more

Analytics Allows integration with other analytical tools or has it inbuilt

Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site

Data Privacy Enables data protection by keeping the tags privacy compliant

Mobile App Support Supports tag management on mobile applications remotely

Native App Support Supports tag management on native applications

Preview Mode Preview the actual firing of tags and triggers before deploying to live site

Simple Deployment Makes the deployment and firing of new tags very simple

Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site

Tag Library Offers a repository of pre-configured tags for online properties

Tag Pause Enables the user to pause tags temporarily

Turnkey Integration Pre-built tags that are available without scripting and coding

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

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