Home/AB Testing Software/Google Optimize vs Unbounce
Updated on: February 9, 2023

Compare Google Optimize vs Unbounce

89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. ..read more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

British Columbia, Canada / 1 604 484 1354

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
View Price Page
Launch (Smart Builder Plus)
$90 /Month

LAUNCH (Smart Builder Plus)
You’re ready to start promoting your brand online using landing pages.
Pricing:

  • $90USD / mo
  • $81USD / mo

Included:

  • Up to 500 Conversions
  • Up to 20,000 Visitors
  • 1 Domain

Features:

  • Conversions - 500
  • Unique Visitors - 20,000
  • Domains - 1
  • Users - 2
  • Client Sub-Accounts - Unlimited
  • Smart Builder
  • Optimized Page Sections
  • Style Guide
  • Design Assistant
  • Copy Insights
  • Builder Grid
  • Mobile Breakpoints
  • Mobile-Responsive Design
  • Multi-Device Page Preview
  • Conversion Goals
  • Integrations & Webhooks
  • Classic Builder
  • Popups & Sticky Bars
  • Fully Customizable Templates
  • Real-Time Conversion Analytics
  • Speed Boost
  • Auto Image Optimizer
Optimize (Smart Builder Plus)
$135 /Month

OPTIMIZE (Smart Builder Plus)
You wanna get more of your time back with effortless marketing optimization.
Pricing:

  • $135USD / mo
  • $122USD / mo

Included:

  • Up to 1,000 Conversions
  • Up to 30,000 Visitors
  • 5 Domains
  • 30% More Conversions with Smart Traffic

Features:

  • Conversions - 1000
  • Unique Visitors - 30,000
  • Domains - 5
  • Users - Unlimited
  • Client Sub-Accounts - Unlimited
  • Smart Builder
  • Optimized Page Sections
  • Style Guide
  • Design Assistant
  • Copy Insights
  • Builder Grid
  • Mobile Breakpoints
  • Mobile-Responsive Design
  • Multi-Device Page Preview
  • Conversion Goals
  • Integrations & Webhooks
  • Classic Builder
  • Popups & Sticky Bars
  • Fully Customizable Templates
  • Real-Time Conversion Analytics
  • Speed Boost
  • Auto Image Optimizer
  • Smart Traffic
  • Visitor Attributes
  • Time-To-Learn
  • Conversion Mapping
  • Coming Soon Smart Traffic Insights
  • Coming Soon Smart Traffic Reports
  • A/B Testing
  • Dynamic Text Replacement
  • (DTR)
ACCELERATE (Smart Builder Plus)
$225 /Month

ACCELERATE (Smart Builder Plus)
You need big-time bandwidth to keep up with your growing business.
Pricing:

  • $225USD / mo
  • $203USD / mo

Included:

  • Up to 2,500 Conversions
  • Up to 50,000 Visitors
  • 10 Domains
  • 30% More Conversions with Smart Traffic

Features:

  • Conversions - 2500
  • Unique Visitors - 50,000
  • Domains - 10
  • Users - Unlimited
  • Client Sub-Accounts - Unlimited
  • Smart Builder
  • Optimized Page Sections
  • Style Guide
  • Design Assistant
  • Copy Insights
  • Builder Grid
  • Mobile Breakpoints
  • Mobile-Responsive Design
  • Multi-Device Page Preview
  • Conversion Goals
  • Integrations & Webhooks
  • Classic Builder
  • Accelerated Mobile Pages (AMP)
  • Popups & Sticky Bars
  • Advanced Targeting & Scheduling
  • Fully Customizable Templates
  • Real-Time Conversion Analytics
  • Speed Boost
  • Auto Image Optimizer
  • Smart Traffic
  • Visitor Attributes
  • Time-To-Learn
  • Conversion Mapping
  • Coming Soon Smart Traffic Insights
  • Coming Soon Smart Traffic Reports
  • A/B Testing
  • Dynamic Text Replacement
  • (DTR)
STARTER (Smart Copy)
Free

STARTER (Smart Copy)
You never wanna write a landing page, ad, or email from a blank page again.

Pricing:

  • $0USD / mo

Included:

  • Up to 5 Generations / Day
  • 1 Profile
  • No Credit Card Required

Features

  • 30+ Content Templates
  • 6 Languages
  • Expander and Remix
  • Chrome Extension
GROWTH (Smart Copy)
$49 /Month

GROWTH (Smart Copy)
You want unlimited copy creation for every personal and professional writing need.
Pricing:

  • $25USD / mo
  • $49USD / mo

Included:

  • Unlimited Generations
  • Unlimited Profiles
  • Access to Writer (Beta)

Features:

  • 30+ Content Templates
  • 6 Languages
  • Expander and Remix
  • Chrome Extension
View Price Page

SCREENSHOTS

Google Optimize Screenshots
View 2 screenshot(s)
Unbounce Screenshots
View 9 screenshot(s)

INTEGRATIONS

    NA
  • WordPress
  • Zoho CRM
  • Salesforce
  • Campaign Monitor
  • AWeber
  • MailChimp
  • Constant Contact

ALTERNATIVES

Top alternatives to Google Optimize

LaunchDarkly
LaunchDarkly
Google Tag Manager
Google Tag Manager
Firebase
Firebase
AB Tasty
AB Tasty
Unbounce
Unbounce

Top alternatives to Unbounce

Google Optimize
Google Optimize
Squarespace
Squarespace
Wix
Wix
HubSpot CRM
HubSpot CRM
WordPress
WordPress