Compare Google Optimize vs Symplify Conversion

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Symplify Conversion is a conversion optimisation software. It helps people with sending email, app push, dynamic web, print and SMS from a single platform. Further, clients can depend on the particular to turn their sites into revenue engines through a multi-channel cloud. It ensures optimum engagement with the customer from the initiation of the site, besides helping with the stats of conversion on demand. Simplify Conversion provides a visual heatmap that helps analyse the proceeding of the sites. Over 1000 companies are presently partnering with Symplify Conversion to better their conversion strategies. Further, it has an infinite journey builder that triggers and auto-optimise events. Further, it seamlessly switches channels and reacts to alternative outcomes. This ensures an understanding of the customer lifecycle with the company. The incorporation of an intelligent segment engine helps in building a custom audience by providing searches in seconds. It is GDPR compliant that ensures a business is compelling to the authorised guidelines. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Top alternatives to Google Optimize

Google Analytics

Adjust

Google Tag Manager

Firebase

VWO Testing

Top alternatives to Symplify Conversion

Optimizely

AB Tasty

Kameleoon

Convert Experiences

SplitMetrics