Compare Google Optimize vs SimpleSplit

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

SimpleSplit is an A/B testing that uses simple HTML testing procedure to increase conversions. SimpleSplit is designed to organize flexible split tests for headlines and other key components on the landing page to help users know what their customers actually want. With SimpleSplit, users are able to split test anything and its intuitive syntax gives you an accurate idea of the position of an experiment and what each variant is. Designed to be nimble, SimpleSplit is able to tell which variant is the best within days rather than weeks or months using Bayesian statistics. It is also able to work in React as well as it works in pure HTML – users can split test two different React components or just part of one. SimpleSplit has an easy to understand and fully responsive dashboard combined with its syntax allows users to easily add and remove experiments from pages in seconds. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Top alternatives to Google Optimize

Google Analytics

Adjust

Google Tag Manager

Firebase

VWO Testing

Top alternatives to SimpleSplit

Optimizely

AB Tasty

Kameleoon

SplitMetrics

Convert Experiences