Google Optimize vs Google Tag Manager Comparison

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Optimize

AB Testing Software

4.3 68 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Tag Manager

Tag Management Software

4.4 1,359 user ratings

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Overview

Description

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more

Pricing Options

Free Trial Not Available
Google Optimize Offers Free-forever and Custom plan.

Free Trial Not Available
Google Tag Manager Offers Free-forever and Custom plan.

SW Score & Breakdown

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

77%
Momentum

61%
Popularity

65%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

100%
Momentum

64%
Popularity

70%

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.3/5 68 user ratings	4.4/5 1,359 user ratings
Ratings Distribution	Excellent 48.5% Very Good 38.2% Average 8.8% Poor 2.9% Terrible 1.5%	Excellent 48.1% Very Good 45.8% Average 4.9% Poor 1.3% Terrible 0.1%
Review Summary	Not Available	Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise.
Pros & Cons	Free of cost Easy to use interface Advanced features like Custom Visitor segmentation Cohort analysis feature for understanding user behavior Limited features compared to paid A/B testing tools May not be suitable for complex testing scenarios	Easy integration and setup Supports Firebase for mobile app support Collaboration and workspace features Tag Pausing for temporary disabling of tags Tag Blacklisting for enhanced security May require technical expertise for full utilization Occasional reliability issues and minor bugs
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Google Optimize Offers Free-forever and Custom plan.	Free Trial Not Available Google Tag Manager Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Google Optimize Free Google Optimize 360 Custom	Tag Manager Free Tag Manager 360 Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	VWO Testing 4.5 Based on 724 Ratings Google Optimize Vs VWO Testing Maxymizely 4.6 Based on 5 Ratings Google Optimize Vs Maxymizely Google Analytics 4.6 Based on 7278 Ratings Google Optimize Vs Google Analytics UseItBetter Google Optimize Vs UseItBetter Optimizely 4.2 Based on 2258 Ratings Google Optimize Vs Optimizely	Launch by Adobe 4 Based on 23 Ratings Google Tag Manager Vs Launch by Adobe Tealium iQ 4.3 Based on 833 Ratings Google Tag Manager Vs Tealium iQ Scale8 Google Tag Manager Vs Scale8 TagCommander 5 Based on 3 Ratings Google Tag Manager Vs TagCommander Tagmate Google Tag Manager Vs Tagmate
	View All Google Optimize Alternatives	View All Google Tag Manager Alternatives

Screenshots & Videos

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Vendor information

Company Details

Located in: Mountain View, CA

Located in: Mountain View, California

Contact Details

+1 (650) 253-0000

https://marketingplatform.google.com/about/optimize/

Not available

https://marketingplatform.google.com/about/tag-manager/

Social Media Handles

Not available

FAQs

What are the key features of Google Optimize?

Google Optimize is an A/B testing tool that helps track and compare website traffic and conversion rates. It offers features like funnel visualization, referrer analysis, and custom visitor segmentation.

What are the key features of Google Tag Manager?

Google Tag Manager is a tag management software that allows easy integration and setup. It supports Firebase for mobile app support and provides access to Tag Manager configuration for authorized users.

What are the alternatives to Google Optimize?

Some alternatives to Google Optimize include VWO Testing, Maxymizely, Google Analytics, UseItBetter, and Optimizely.

What are the alternatives to Google Tag Manager?

Some alternatives to Google Tag Manager include Launch by Adobe, Tealium iQ, Scale8, TagCommander, and Tagmate.

What are the key differences between Google Optimize and Google Tag Manager?

Google Optimize is an A/B testing tool, while Google Tag Manager is a tag management software. Google Optimize helps track and compare website traffic and conversion rates, while Google Tag Manager helps manage and deploy tags for website analytics, conversion tracking, and remarketing.