Home/AB Testing Software/Google Optimize vs FirebaseUpdated on: February 3, 2023

Compare Google Optimize vs Firebase

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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Firebase is an intuitive mobile application development solution backed by Google. Users can smoothly accelerate and scale their app development process without managing any infrastructure. The platform can be used to build apps, release and monitor them besides boosting up engagement levels. Cloud Firestore feature within Firebase, enables users to develop, secure and serverless apps on a global scale. They can also save app data on the cloud, retrieve the expressive queries and sync data across online and offline devices. To speed up app development, the platform offers a host of additional benefits, including real-time database, remote configurations, cloud messaging, hosting, authentication etc. A variety of extensions such as resize images, invoicing and payments with Stripe, running subscriptions etc. are also available within the particular. Performance monitoring and stability checking features, offered by Firebase enables continuous support from the software even after the app gets released. Users can also roll out their app features, prioritise and fix various performance and stability related issues to increase audience engagement levels. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

Mountain View, California

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
View Price Page
Spark Plan
Free

Features

  • A/B Testing: Free
  • Analytics: Free
  • App Distribution: Free
  • App Indexing: Free
  • Phone Auth - US, Canada, and India: 10k/month
  • Phone Auth - All other countries: 10k/month
  • Other Authentication services
  • Cloud Firestore Stored data: 1 GiB total
  • Cloud Firestore Network egress: 10GiB/month
  • Cloud Firestore Document writes: 20K/day
  • Cloud Firestore Document reads: 50K/day
  • Cloud Firestore Document deletes: 20K/day
  • Cloud Functions Invocations : 125K/month
  • Cloud Functions GB-seconds : 40K/month
  • Cloud Functions CPU-seconds : 40K/month
  • Cloud Functions Outbound networking: Google services only
  • Cloud Messaging (FCM): Free
  • Crashlytics: Free
  • Dynamic Links: Free
  • Hosting Storage: 10 GB
  • Hosting Data transfer: 360 MB per day
  • Custom domain & SSL
  • Multiple sites per project
  • In-App Messaging : Free
  • Custom Model Deployment
  • AutoML Vision Edge Dataset : 1K images/project
  • AutoML Vision Edge Training : 3 hours/project
  • Performance Monitoring : Free
  • Predictions : Free
  • Realtime Database Simultaneous connections : 100
  • Realtime Database GB stored : 1 GB
  • Realtime Database GB downloaded : 10 GB/month
  • Remote Config : Free
  • Storage GB stored : 5 GB
  • Storage GB downloaded : 1 GB/day
  • Storage Upload operations : 20K/day
  • Storage Download operations : 50K/day
  • Virtual Device Tests : 10 tests/day
  • Physical Device Tests : 5 tests/day
  • Google Cloud: BigQuery
Blaze Plan
Custom

Pay as you go

Features

  • A/B Testing: Free
  • Analytics: Free
  • App Distribution: Free
  • App Indexing: Free
  • Phone Auth - US, Canada, and India: $0.01/verification
  • Phone Auth - All other countries: $0.06/verification
  • Other Authentication services
  • Cloud Firestore Stored data: $0.18/GiB
  • Cloud Firestore Network egress: Google Cloud pricing
  • Cloud Firestore Document writes: $0.18/100K
  • Cloud Firestore Document reads: $0.06/100K
  • Cloud Firestore Document deletes: $0.02/100K
  • Invocations: Free up to 2M/month, Then $0.40/million
  • GB-seconds: Free up to 400K/month, Then Google Cloud pricing
  • CPU-seconds: Free up to 200K/month, hen Google Cloud pricing
  • Outbound networking: Free up to 5GB/month, Then $0.12/GB
  • Cloud Build minutes: Free up to 120min/day, Then $0.003/min
  • Container storage: No free usage, $0.026/GB
  • Storage: $0.026/GB
  • Data transfer: $0.15/GB
  • Cloud Vision APIs: $1.50/K
  • Simultaneous connections: 200k/database
  • GB stored: $5/GB
  • GB downloaded: $1/GB
  • Multiple databases per project
  • GB stored: $0.026/GB
  • GB downloaded: $0.12/GB
  • Upload operations: $0.05/10k
  • Download operations: $0.004/10k
  • Multiple buckets per project
  • Virtual Device Tests: $1/device/hour
  • Physical Device Tests: $5/device/hour
  • Other IaaS
View Price Page

SCREENSHOTS

Google Optimize Screenshots
View 2 screenshot(s)
Firebase Screenshots
View 3 screenshot(s)

ALTERNATIVES

Top alternatives to Google Optimize

Google Tag Manager
Google Tag Manager
Firebase
Firebase
AB Tasty
AB Tasty
Unbounce
Unbounce
Google Analytics
Google Analytics

Top alternatives to Firebase

AWS Amplify
AWS Amplify
Flutter
Flutter
MySQL
MySQL
Supabase
Supabase
AWS Cloud9
AWS Cloud9