Home/AB Testing Software/Google Optimize vs AdOpticsUpdated on: March 29, 2024

Compare Google Optimize vs AdOptics

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87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
76% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

AdOptics compares ad performance based on your conversion and click-through rate data. Push ad improvements live to Google Ads in one click. Forget the tedious process of a hundred clicks and spreadsheet tracking needed to test your ad variations. AdOptics automatically suggests ad tests and evaluates winning vs losing ads managed using simple point and click tasks in our dashboard. ..show more

Features

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

Newtown Square, Pennsylvania / +1 646-895-6439

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
View Price Page
Individual (self-service)
$29 /Month

Features

  • Free Trial: 30 Days
  • Ad Accounts: 1
  • Monthly Ad Spend: $2,000
  • Ad Test Limit: Unlimited
  • User Accounts: Unlimited
  • Support: Email, Phone, and Live Chat
Professional (self-service)
$79 /Month

Features

  • Free Trial: 30 Days
  • Ad Accounts: 10
  • Monthly Ad Spend: $10,000
  • Ad Test Limit: Unlimited
  • User Accounts: Unlimited
  • Support: Email, Phone, and Live Chat
Agency (self-service)
$199 /Month

Features

  • Free Trial: 30 Days
  • Ad Accounts: 100
  • Monthly Ad Spend: $1,000,000
  • Ad Test Limit: Unlimited
  • User Accounts: Unlimited
  • Support: Email, Phone, and Live Chat
Individual (Fully-Managed)
$49 /Month

Features

  • Accounts: 1
  • Spend per month: $2,000
  • Support: Live Chat support
Professional (Fully-Managed)
$199 /Month

Features

  • Accounts: 10
  • Spend per month: $10,000
  • Support: Live Chat support
Agency (self-service)
$499 /Month

Features

  • Accounts: 100
  • Spend per month: $1,000,000
  • Support: Live Chat support
View Price Page

SCREENSHOTS

Google Optimize Screenshots
View 2 screenshot(s)
AdOptics Screenshots

ALTERNATIVES

Top alternatives to Google Optimize

Google Analytics
Google Analytics
Adjust
Adjust
Google Tag Manager
Google Tag Manager
Firebase
Firebase
VWO Testing
VWO Testing

Top alternatives to AdOptics

Optimizely
Optimizely
AB Tasty
AB Tasty
Kameleoon
Kameleoon
SplitMetrics
SplitMetrics
Convert Experiences
Convert Experiences