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Optimizely

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Optimize logo
AB Testing Software

4.3 68 user ratings

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acoustic Personalization logo
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Overview

Description Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more Personalisation helps marketers improve customer experiences with personalised content. Visual personalisation management is a marketer-friendly editor where web page zones are selected and assigned personalisation rules and content. Targeted content delivery allows marketers to track web behaviors for known and anonymous visitors and deliver the most relevant content. AI-powered personalisation learns through each interaction and delivers the right content and offers to each visitor within the context of their previous brand interactions. Read more
Pricing Options
  • Free Trial Not Available
  • Google Optimize Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Acoustic Personalization Offers Custom plan.
SW Score & Breakdown

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    77%
  • Momentum
    61%
  • Popularity
    65%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    69%
  • Reviews
    68%
  • Momentum
    61%
  • Popularity
    62%

Features

Total Features
9 Features
2 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
    Heatmaps Heatmaps show where users have clicked on a page
    Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Split Testing Splits web traffic among the different variations of a webpage being tested
    Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
    Test Scheduling Allows the user to test the application at the scheduled time
    Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 6 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
      Heatmaps Heatmaps show where users have clicked on a page
      Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Split Testing Splits web traffic among the different variations of a webpage being tested
      Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
      Test Scheduling Allows the user to test the application at the scheduled time
      Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

    Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.3/5 68 user ratings
    4.2/5 6 user ratings
    Ratings Distribution
    • Excellent

      48.5%
    • Very Good

      38.2%
    • Average

      8.8%
    • Poor

      2.9%
    • Terrible

      1.5%
    • Excellent

      16.7%
    • Very Good

      83.3%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Optimize Offers Free-forever and Custom plan.
    • Free Trial Not Available
    • Acoustic Personalization Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Google Optimize Free

    Google Optimize 360 Custom

    Standard Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Google Optimize Demo - Optimize Test Results
    + 1 More
    Not Available
    Videos Video Thumbnail Video Thumbnail

    Vendor information

    Company Details Located in: Mountain View, CA Located in: New York, New York
    Contact Details

    +1 (650) 253-0000

    https://marketingplatform.google.com/about/optimize/

    877-226-0934

    https://acoustic.com/en-gb/products/personalisation/

    Social Media Handles

    Not available

    Not available

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