Home/Web Analytics Software/Google Analytics vs TableauUpdated on: March 29, 2024

Compare Google Analytics vs Tableau

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Tableau is an integrated business intelligence and visual analytics solution that helps users analyse the key business data and find solutions to different problems. The platform can be used to obtain data from multiple sources, such as spreadsheets, databases, SQL and cloud apps, to generate meaningful insights. It helps users generate interactive maps and find necessary solutions to all their problems – whether they are analysts, students, teachers, executives or business owners. From connection to collaboration, the platform provides a secure, powerful and flexible end-to-end analytical approach, finding out AI-driven effective solutions. Tableau is capable to scale companies engaged in different industries, including manufacturing, communication, healthcare, education, technology and real estate. It is referred to as the world’s deepest and broadest analytics platform, compatible with Salesforce CRM. Other than English its is available in different global languages like Spanish, German, Italian, Portuguese and more. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Seattle, Washington / +1 206-633-3400

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Tableau Creator (For Individuals)
$70 /User/Month

billed Yearly

Discover insights faster by combining a powerful suite of products for visual data prep, best-in-class analytics, and secure collaboration to support your end-to-end analytical workflow.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • Download full data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • Create subscriptions for others
  • Create data-driven alerts
  • Edit existing workbooks and visualizations
  • Create and publish new workbook from existing published data source
  • Explore an existing published data source with Ask Data
  • Create and publish new workbook with a new data source
  • Create and publish new data sources
  • Create new workbooks based on pre-built Dashboard Starters2
  • Create new data flows (.tfl)
  • Edit and modify a data flow (.tfl)
  • Export data (.tde, .hyper or .csv)
  • Publish and run flows1
  • Schedule flows1
  • Monitor flow performance and health1
  • Manage users and permissions
  • Manage content and certify data sources
  • Server administration3
  • View lineage and impact1
  • Set data quality warnings1
  • Advanced Server Deployment Monitoring4
  • Programmatic Content Migration4

Add-Ons

  • Tableau Data Management : $5.50 per User per Month billed Yearly
  • Einstein Discovery in Tableau : $25 per User per Month billed Yearly
  • Resource Blocks : $250 per User per Month billed Yearly
    • Minimum 1 Resource Block required (1 Resource Block can run 1 concurrent Prep flow at a time)

Note :

  • 1 = Available with Tableau Data Management
  • 2 = Only available on Tableau Online
  • 3 = Only available on Tableau Server
  • 4 = Available with Server Management
  • 5 = Available with Einstein Discovery in Tableau
Tableau Explorer (On-Premise or Public Cloud)
$35 /User/Month

billed Yearly

Explore trusted data and answer your own questions faster with full self-service analytics.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • Download full data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • Create subscriptions for others
  • Create data-driven alerts
  • Edit existing workbooks and visualizations
  • Create and publish new workbook from existing published data source
  • Explore an existing published data source with Ask Data
  • Schedule flows1
  • Manage users and permissions
  • Manage content and certify data sources
  • View lineage and impact1
  • Set data quality warnings1
  • Includes features of Add-Ons
Tableau Viewer (On-Premise or Public Cloud)
$12 /User/Month

billed Yearly

View and interact with dashboards and visualizations in a secure, easy-to-use platform.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • View lineage and impact1
  • Includes features of Add-Ons
Tableau Creator (Fully Hosted)
$70 /User/Month

billed Yearly

Discover insights with a powerful suite of products that support your end-to-end analytics workflow.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • Download full data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • Create subscriptions for others
  • Create data-driven alerts
  • Edit existing workbooks and visualizations
  • Create and publish new workbook from existing published data source
  • Explore an existing published data source with Ask Data
  • Create and publish new workbook with a new data source
  • Create and publish new data sources
  • Create new workbooks based on pre-built Dashboard Starters2
  • Create new data flows (.tfl)
  • Edit and modify a data flow (.tfl)
  • Export data (.tde, .hyper or .csv)
  • Publish and run flows1
  • Schedule flows1
  • Monitor flow performance and health1
  • Manage users and permissions
  • Manage content and certify data sources
  • Server administration3
  • View lineage and impact1
  • Set data quality warnings1
  • Advanced Server Deployment Monitoring4
  • Programmatic Content Migration4

Add-Ons

  • Tableau Data Management : $5.50 per User per Month billed Yearly
  • Einstein Discovery in Tableau : $25 per User per Month billed Yearly
  • Resource Blocks : $250 per User per Month billed Yearly
    • Minimum 1 Resource Block required (1 Resource Block can run 1 concurrent Prep flow at a time.)

Note :

  • 1 = Available with Tableau Data Management
  • 2 = Only available on Tableau Online
  • 3 = Only available on Tableau Server
  • 4 = Available with Server Management
  • 5 = Available with Einstein Discovery in Tableau
Tableau Explorer (Fully Hosted)
$42 /User/Month

billed Yearly

Explore trusted data and answer your own questions faster with full self-service analytics.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • Download full data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • Create subscriptions for others
  • Create data-driven alerts
  • Edit existing workbooks and visualizations
  • Create and publish new workbook from existing published data source
  • Explore an existing published data source with Ask Data
  • Schedule flows1
  • Manage users and permissions
  • Manage content and certify data sources
  • View lineage and impact1
  • Set data quality warnings1
  • Includes features of Add-Ons
Tableau Viewer (Fully Hosted)
$15 /User/Month

billed Yearly

View and interact with dashboards and visualizations in a secure, easy-to-use platform.

Features

  • Web and mobile
  • Embedded content
  • Interact with visualizations and dashboards
  • Create and share custom views
  • Download visualizations as images (.pdf, .png)
  • Download summary data
  • See data quality warnings1
  • Consume predictive models from Einstein Discovery5
  • Comment on a dashboard or visualization
  • Create a subscription for yourself
  • Receive data-driven alerts
  • View lineage and impact1
  • Includes features of Add-Ons
Embedded Analytics
Custom

Features

  • Powerful analytics
  • APIs to integrate
  • Customized experience for your customers
  • Single Sign-on authentication
  • Increase revenue
View Price Page

SCREENSHOTS

Google Analytics Screenshots
Tableau Screenshots
View 4 screenshot(s)

INTEGRATIONS

    NA
  • Microsoft Excel
  • Google Sheets
  • Google Analytics
  • Microsoft SQL Server
  • Salesforce
  • Hive
  • Splunk Cloud

ALTERNATIVES

Top alternatives to Google Analytics

Looker Studio
Looker Studio
Mixpanel
Mixpanel
Adobe Analytics
Adobe Analytics
Google Tag Manager
Google Tag Manager
Google Search Console
Google Search Console

Top alternatives to Tableau

Python RPA
Python RPA
Alteryx
Alteryx
Grafana
Grafana
Qlik Sense
Qlik Sense
Looker
Looker