Home/Web Analytics Software/Google Analytics vs SmartlookUpdated on: March 28, 2024

Compare Google Analytics vs Smartlook

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Smartlook
Smartlook Heat Map Software (1135 Ratings)
Visit Website

Visit Website

ADD PRODUCT
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Smartlook

Smartlook

Heat Map Software (1135 Ratings)
Visit Website

Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Smartlook is a handy tool for understanding how customers interact with your website or Android and iOS app. This analytics solution tool can help figure out the 'Whys' behind every user action. Smartlook presents a central dashboard that displays data in an easy-to-understand manner while making team collaborations quick, simple, and convenient. This dashboard promotes data-driven decision-making for various stakeholders, including marketers, managers, UX designers, developers, and more. Smartlook has proven to reduce churn rates significantly, boost conversions, identify and fix bugs, and improve UX. Some key features of Smartlook include, view recordings, create heatmaps, build conversion funnels, use automatically tracked events. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Czechia, Europe

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Free (Website)
Free

Free
For personal use

  • Sessions/month - 1,500
  • Data history - 1 month
  • Events - 2
  • Funnels - 1
  • Heatmaps - 3

RECORDING AND HEATMAPS

  • Sessions/month - 1,500
  • Heatmaps - 3
  • Support for Ajax and single-page apps

ANALYTICS

  • Events - 2
  • Funnels - 1
  • Export graphs
  • Event manager
  • Event picker

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
Starter (Website)
$39 /Month

Startup
Start up your growth!

  • Sessions/month - 5,000 (Upgradable to 25,000)
  • Data history - 1 month
  • Events - 4
  • Funnels - 1
  • Heatmaps - 10 (Upgradable to 100)

RECORDING AND HEATMAPS

  • Sessions/month - Up to 25,000
  • Visitor journey
  • Always-on recording
  • Heatmaps - 10 (Upgradabe to 100)
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing

ANALYTICS

  • Events - 4
  • Funnels - 1
  • Export graphs
  • Event manager
  • Event picker

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support
Business (Website)
$95 /Month

Business
More data, deeper analysis

  • Sessions/month -15,000 (Upgradable to 200,000)
  • Data history - 1 month (Upgradable to 12 months)
  • Events 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Heatmaps - 30 (Upgradable to 100)
  • Session vault
  • Standard integrations
  • Premium integrations - ADD-ON
  • DevTools - ADD-ON

RECORDING AND HEATMAPS

  • Sessions/month - Up to 200,000
  • Visitor journey
  • Always-on recording
  • Heatmaps - 30 (Upgradeable to 100)
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Session vault
  • Dev tools - ADD-ON
  • Notes - Unlimited*

ANALYTICS

  • Events - 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Export graphs
  • Event manager
  • Event picker
  • Merge events

DATA ACCESS

  • Data history - Up to 12 months
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification
  • Standard integrations
  • Premium integrations - ADD-ON
  • Sampling - ADD-ON
  • Public REST API - ADD-ON

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support


Ultimate (Website)
Custom

Ultimate
Tailor-made solution

  • Sessions/month - Custom
  • Data history - - Custom
  • Events - Custom
  • Funnels - Custom
  • Heatmaps - Custom
  • Session vault
  • Standard integrations
  • Premium integrations - ADD-ON
  • DevTools - ADD-ON
  • Enterprise features - ADD-ON

RECORDING AND HEATMAPS

  • Sessions/month - Custom
  • Visitor journey
  • Always-on recording
  • Heatmaps - Custom
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Session vault
  • Dev tools - ADD-ON
  • Notes - Unlimited*

ANALYTICS

  • Events - Custom
  • Funnels - Custom
  • Export graphs
  • Event manager
  • Event picker
  • Merge events

DATA ACCESS

  • Data history - Custom
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification
  • Standard integrations
  • Premium integrations - ADD-ON
  • Sampling - ADD-ON
  • Public REST API - ADD-ON

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support
  • Single sign-on - ADD-ON
  • Custom paper

Free Mobile (Mobile app)
Free

Free Mobile
For personal use

  • Sessions/month - 1,500
  • Data history - 1 month
  • Events - 2
  • Funnels - 1
  • Heatmaps galleries - 3


RECORDINGS AND HEATMAPS

  • Recording platform - iOS Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - 1,500
  • Number of heatmap galleries - 3
  • Recording quality - Low
  • Notes - Unlimited *

ANALYTICS

  • Events - 2
  • Funnels - 1
  • Export graphs

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
Startup Mobile (Mobile app)
$39 /Month

Startup Mobile
Startup your growth!

  • Sessions/month - 5,000 (Upgradable to 25,000)
  • Data history - 1 month
  • Events - 4
  • Funnels - 1
  • Heatmaps galleries - 10 (Upgradable to 100)


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - up to 25,000
  • Visitor journey
  • Number of heatmap galleries - 10 (Ungradable to 100)
  • Historical data in heatmap galleries
  • Recording quality - Low
  • Notes - Unlimited *

ANALYTICS

  • Events - 4
  • Funnels - 1
  • Export graphs

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
Business Mobile (Mobile app)
$95 /Month

Business Mobile
More data, deeper analysis

  • Sessions/month -15,000 (Upgradable to 200,000)
  • Data history - 1 month (Upgradable to 12 months)
  • Events - 12 (upgradable to 60)
  • Funnels - 4 ( Upgradable to 20)
  • Heatmaps galleries - 30 (Upgradable to 100)
  • Sessopm vault
  • Standard integrations


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - up to 200,000
  • Visitor journey
  • Number of heatmap galleries - 30 (Ungradable to 100)
  • Historical data in heatmap galleries
  • Session vault
  • Rendering modes
  • Recording quality - Low/Mid/High
  • Frame rate
  • Notes - Unlimited *

ANALYTICS

  • Events - 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Export graphs
  • Merge events

DATA ACCESS

  • Data history - (Up to 12 months)
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification
  • Standard integrations
  • Sampling - ADD-ON
  • Public REST API - ADD-ON


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
Ultimate Mobile (Mobile app)
Custom

Ultimate Mobile
Tailor-made solution

  • Sessions/month - Custom
  • Data history - Custom
  • Events - Custom
  • Funnels - Custom
  • Heatmaps galleries - Custom
  • Sessopm vault
  • Standard integrations
  • Enterprise features - ADD-ON


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - Custom
  • Visitor journey
  • Number of heatmap galleries - Custom
  • Historical data in heatmap galleries
  • Session vault
  • Rendering modes
  • Recording quality - Low/Mid/High
  • Frame rate
  • Notes - Unlimited *

ANALYTICS

  • Events - Custom
  • Funnels - Custom
  • Export graphs
  • Merge events

DATA ACCESS

  • Data history - Custom
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification
  • Standard integrations
  • Sampling - ADD-ON
  • Public REST API - ADD-ON


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
  • Single sign-on - ADD-ON
  • Custom paperwork
View Price Page

SCREENSHOTS

Google Analytics Screenshots
Smartlook Screenshots
View 8 screenshot(s)

INTEGRATIONS

    NA
  • Intercom
  • WordPress
  • Joomla
  • Instapage
  • Wix
  • CS-Cart
  • Drupal
  • BigCommerce
  • Segment
  • Unbounce
  • OpenCart
  • Mixpanel
  • PrestaShop
  • Squarespace
  • Weebly
  • Google Analytics
  • Piwik PRO
  • Zendesk Support
  • Jimdo
  • LightSpeed Restaurant
  • Shopify
  • Shopware

ALTERNATIVES

Top alternatives to Google Analytics

Looker Studio
Looker Studio
Mixpanel
Mixpanel
Adobe Analytics
Adobe Analytics
Google Tag Manager
Google Tag Manager
Google Search Console
Google Search Console

Top alternatives to Smartlook

Mouseflow
Mouseflow
Clarity Hotel Manager
Clarity Hotel Manager
Mixpanel
Mixpanel
UXCam
UXCam
FullStory
FullStory