Home/Web Analytics Software/Google Analytics vs SiteimproveUpdated on: January 27, 2023

Compare Google Analytics vs Siteimprove

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
78% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
78% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Siteimprove is an advanced online platform meant especially to promote your digital marketing growth. They aim to reduce complexity and introduce easy and efficient ways of increasing the digital marketing growth of a brand that makes it an ideal platform for online business owners. Siteimprove amplifies the digital marketing efforts of its user through a single but powerful platform in order to garner traffic and optimize channel performance. To maximize return on investment (ROI), this platform leverages machine learning, statistical modeling, and data mining. It simplifies your MarTech stack to revamp your digital marketing process. Users can access progress reports to measure the success rate. It additionally comprises automated accessibility audits to promote a more user-inclusive experience. This single platform makes your complex digital marketing efforts easier, leads to the formation of a more perceptive team, and exponentially increases your ROI. Siteimprove has a quality assurance score of 99 and provides a free demo before the actual purchase. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Copenhagen, Denmark

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Siteimprove
Custom

Features

  • On-page diagnostics
  • Activity plans
  • Keyword insights
  • Content optimization
  • Duplicate content finder
  • Backlinks
View Price Page

SCREENSHOTS

Google Analytics Screenshots
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Siteimprove Screenshots
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ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Siteimprove

Silktide
Silktide
Matomo
Matomo
Sitecore Experience Platform
Sitecore Experience Platform
Wave
Wave
Lighthouse 360
Lighthouse 360