Google Analytics vs Segment Comparison

Remove All ADD PRODUCT Google Analytics Segment	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Segment Customer Data Platform (CDP) (827 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Segment Customer Data Platform (CDP) (827 Ratings)
Visit Website	Start Free Trial

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

San Francisco, CA - 94111 / +1 415-603-6900

API

N/A

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Free Free Includes 1,000 visitors/mo 2 Sources 300+ Integrations Features Sources - 2 Source Web Mobile Server Cloud Apps Destinations - Unlimited Functions - 50 hours Warehouses - 1 Warehouse Sync frequency - 1 per day Developer Tools Central view of data schema Live data view and debugger Control your data Data privacy and controls User deletion User suppression Customer data discovery and inventory Understand your customers Unified customer data Usage and Billing Monthly tracked users - Up to 1,000 Throughput Limit - Standard Price - Free Seats - 10 Support Email support - Basic On-demand videos and documentation Security Account security Multi-factor authentication Certifications Team $120 /Month 10,000 visitors/mo Icon info Unlimited Sources Includes 1 Data Warehouse destination Features Sources - Unlimited Web Mobile Server Cloud Apps Destinations - Unlimited Functions - 50 hours Warehouses - 1 Warehouse Sync frequency - 2 per day Developer Tools Central view of data schema Live data view and debugger Control your data Data privacy and controls User deletion User suppression Customer data discovery and inventory Understand your customers Unified customer data Usage and Billing Monthly tracked users - Base includes 10,000 Throughput Limit - Standard Price -Starting at $120/month Additional 1,000 monthly tracked users (10k-25k) - +$12 Additional 1,000 monthly tracked users (25k-100k) -+$11 Additional 1,000 monthly tracked users (100k+) - +$10 Seats - 10 Payment method - Credit card Contract Length - Annual(save up to 20%) or monthly Support Email support - Standard On-demand videos and documentation Security Account security Multi-factor authentication Certifications Business Custom Custom Volume Single View of the Customer Data Governance Advanced Roles & permissions Historical replay Features Sources - Unlimited Web Mobile Server Cloud Apps Destinations - Unlimited Functions - Custom Warehouses - Unlimited Sync frequency - Custom schedule Selective sync Developer Tools Central view of data schema Live data view and debugger Config API Control your data Data privacy and controls User deletion User suppression Customer data discovery and inventory Destination filters Replay historical data Advanced data governance: Protocols - +Add-on Integrated tracking plan - +Add-on Data validation - +Add-on Enforcement - +Add-on Transformations - +Add-on Understand your customers Unified customer data Audiencing and identity resolution: Personas - +Add-on Identity resolution - +Add-on Trait and audience building - +Add-on Journeys - +Add-on Activation - +Add-on Profile API Access - +Add-on Usage and Billing Monthly tracked users - Custom volume Throughput Limit - Custom Price - Custom Additional 1,000 monthly tracked users (10k-25k) Additional 1,000 monthly tracked users (25k-1000k) Seats - Unmilited Payment method - Invoice Contract Length - Annual Support Email support - Premium On-demand videos and documentation Dedication support - Available Customer success manager - Available Professional services - + Add-on Uptime SLA Security Account security Multi-factor authentication Single sign-on Granular roles and user permissions Certifications View Price Page

Compare Google Analytics vs Segment