Home/Web Analytics Software/Google Analytics vs PostHog
Updated on: February 9, 2023

Compare Google Analytics vs PostHog

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

PostHog is an extremely versatile product analysis software, helping out organizations and developers get a thorough detailed analysis of their business prospects. The solution auto-captures traffic along with user behaviour and analyzes them via a series of benchmarks. It finds out various individual factors which serve as user retention tools. PostHog offers watch back sessions from real users, enabling organisations to monitor bugs and detect out places where their customers are stuck. Website generators and business houses get to enhance the conversion rates of individual leads by visualizing the exact navigational paths of their users. Managers can configure an advanced dashboard within the platform and get access to important business metrics related to individual products, in the form of line charts, pie charts and funnels. PostHog with its feature flag module enables application managers to deploy new features and get them rolled out in real-time without having to re-deploy the entire website or application. ..read more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

San Francisco, California

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Free (Self Hosted)
Free

Features

  • Unlimited users
  • Unlimited event volume
  • Full user data control
Growth (Self Hosted)
$59 /User/Month

Features

  • Free Tier plus
  • A/B testing
  • Retention tracking
  • Support
Ultimate (Self Hosted)
Custom

Features

  • Growth Tier plus
  • Dedicated support
  • User permissions
  • Custom databases
Free (Hosted)
Free

Features

  • 5,000 events/month
  • 3 months data history
  • Unlimited users
Growth (Hosted)
Custom

Features

  • Free Tier plus
  • A/B testing
  • Retention tracking
  • Support
  • 500,000 events/month
  • 12 months data history
Ultimate ( Hosted)
Custom

Features

  • Growth Tier plus
  • Dedicated support
  • User permissions
  • Custom databases
  • Custom events
View Price Page

SCREENSHOTS

Google Analytics Screenshots
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PostHog Screenshots
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ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to PostHog

LaunchDarkly
LaunchDarkly
FullStory
FullStory
Hotjar
Hotjar
Heap
Heap
Segment
Segment