Google Analytics vs PostHog Comparison

Remove All ADD PRODUCT Google Analytics PostHog	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	Remove PostHog Product Analytics Software
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	Remove PostHog Product Analytics Software
Visit Website	Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

PostHog is a versatile open-source platform for engineers crafting products and apps. Integrating tools like product analytics, feature flags, user surveys, and session replay empowers teams to glean deep insights into user behavior and act on them. Engineers utilize analytics, session replays, and surveys to debug issues swiftly and unearth new prospects. Feature flags, A/B experiments, and feature management facilitate seamless changes. As an all-in-one solution, PostHog empowers engineers to refine products, boost user engagement, and make informed decisions for optimal performance and growth. It's open-source essence and holistic approach establish PostHog as an indispensable resource for engineering teams striving to thrive in the competitive digital realm. ..show more

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

San Francisco, California

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Free Free Generous free usage on every product. Best for early-stage startups and hobbyists. Features Product analytics + data stack Session replay Feature flags & A/B testing Integrations + CDP Platform and support Paid Others The whole hog. Pay per use with billing limits to control spend. Priority support. Features Product analytics + data stack Session replay Feature flags & A/B testing Integrations + CDP Platform and support Product Analytics - Free Free Features Product analytics + data stack: 1 million events/mo Dashboards Funnels Graphs & trends Paths: Limited Product Analytics - Paid Others Free up to first 1 million events/mo, then $0.00031/event Volume discounts after 2 million/mo Features Product analytics + data stack: Unlimited Includes features of Free plan, plus Insight & dashboard subscriptions Dashboard permissions Tags & text cards Correlation analysis Dashboard tags Lifecycle cohorts Group analytics Addon (Available) Session replay - Free Free Features Session replay: 15k recordings/mo Console logs Recording playlists: 5 playlists Session replay - Paid Others Free up to first 15k recordings/mo, then $0.005/recording Volume discounts after 50k/mo Features Session replay: Unlimited Console logs Recording playlists: 5 playlists Network performance on recordings Recordings file export Feature Flags - Free Free Features Feature flags & A/B testing: 1 million requests/mo Boolean feature flags Persist flags across authentication Payloads Multiple release conditions Release condition overrides Flag targeting by groups Local evaluation & bootstrapping Flag usage stats Feature Flags - Paid Others Free up to first 1 million requests/mo, then $0.0001/request Volume discounts after 2 million/mo Features Feature flags & A/B testing: Unlimited Boolean feature flags Multivariate feature flags & experiments Persist flags across authentication Payloads Multiple release conditions Release condition overrides Flag targeting by groups Local evaluation & bootstrapping Flag usage stats A/B testing Group experiments Funnel & trend experiments Secondary experiment metrics Statistical analysis A/B Testing - Free Others Features Feature flags & A/B testing: 1 million requests/mo Boolean feature flags Persist flags across authentication Payloads Multiple release conditions Release condition overrides Flag targeting by groups Local evaluation & bootstrapping Flag usage stats A/B Testing - Paid Others Free up to first 1 million requests/mo, then $0.0001/request Volume discounts after 2 million/mo Features Feature flags & A/B testing: Unlimited Boolean feature flags Multivariate feature flags & experiments Persist flags across authentication Payloads Multiple release conditions Release condition overrides Flag targeting by groups Local evaluation & bootstrapping Flag usage stats A/B testing Group experiments Funnel & trend experiments Secondary experiment metrics Statistical analysis View Price Page

Compare Google Analytics vs PostHog