Home/Web Analytics Software/Google Analytics vs Piwik PROUpdated on: January 27, 2023

Compare Google Analytics vs Piwik PRO

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site retargeting, customize reports and dashboards and many more. Piwik Pro provides full compliance with privacy and security laws worldwide. It provides 100% of data ownership and no data is ever shared with third-party servers. You can combine data collected through Piwik Pro analytics suite to build extremely accurate profiles of your customers and research their user behavior patterns on the most granular level. You can get a complete picture of your customer’s behavior by integrating first-party data from web analytics, your company’s CRM, offline sources, forms, and other sources. It also provides the ability to create ad-hoc custom reports which gives peak performance even for high traffic websites with up to 2 billion actions per month. You can build reports and advanced charts in seconds with a simple drag and drop editor. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Wrocław, Poland / +48 717166950

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Piwik PRO Core (Web & product analytics)
Custom

Features

  • No. of available modules - 3
  • Monthly action limit - 500,000
  • Data retention - 14 months
  • Number of sites & apps - 10
  • Number of scheduled reports & alerts - 10
  • Access to raw, unsampled data - 2 Stars
  • Helps you comply with - GDPR, CCPA, LGPD
  • Google Ads & Search console integration
  • Public cloud - DE
Piwik Pro Enterprise (Web & Product analytics)
Custom

Features

  • No. of available modules - 4
  • Monthly action limit - Upto 1B+
  • Data retention - Unlimited
  • Number of sites & apps - Unlimited
  • Number of scheduled reports & alerts - Unlimited
  • Access to raw, unsampled data - 3 Stars
  • Helps you comply with - GDPR, CCPA, LGPD
  • Google Ads & Search console integration
  • Public cloud - DE, NL, US, SG
  • Private cloud in a selected geography (60+ locations or on-premises)
  • SSO, SLA, your own branding
  • Dedicated technical support & customization options
Intranet Analytics
Custom

Supported intranet system

  • SharePoint 2013-2019
  • SharePoint Online (Office 365)
  • Other intranet system
  • Suitable for environments from 500 to 100,000 users
  • Cloud (EU, US, SG)
  • Private cloud (60+ locations)
  • On-premises

Features

  • Dedicated intranet analytics on a modern analytics platform
  • ISO 27001 certification standards
  • SSO integration with Active Directory
  • Detailed out-of-the-box reports
  • Intuitive drag-and-drop report & dashboard editor
  • APP & .WSP integration
  • SLA, dedicated technical support & onboarding
  • Custom setups & add-ons (optional)
  • Integration with PowerBI & other BI tools
View Price Page

SCREENSHOTS

Google Analytics Screenshots
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Piwik PRO Screenshots
View 2 screenshot(s)

ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Piwik PRO

Adobe Analytics
Adobe Analytics
Google Analytics
Google Analytics
Matomo
Matomo
Mixpanel
Mixpanel
Clicky
Clicky