Home/Web Analytics Software/Google Analytics vs Pendo
Updated on: February 7, 2023

Compare Google Analytics vs Pendo

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Pendo is a solution that helps product teams deliver the best products or services to their customers even as their needs keep changing. It gives comprehensive product analytics that helps users come up with data-driven decisions. It works in a way so that users can understand which features are adopted and ignored. The tool tracks all usage without any coding, tagging or instrumentation. Users can analyze how their customers move through workflows and then take action to improve their user experience. Through hyper-targeted surveys and polls, one could see how users think and feel about their products. It allows users to design and deploy rich in-app campaigns without any developer resources. Users can contact their customers through tailor messaging to ensure they are using all the features that are beneficial to them. It helps users get a clear signal about where they need to optimize their product including user experience for each segment. The platform allows users to coordinate around a central planning roadmap thus eliminating miscommunication and planning more productively. ..read more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Raleigh, North Carolina - 27601 / +1 919-275-5477

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Free
Free

Features

  • 1 Web app key
  • 1 Mobile app key (for iOS, Android)
  • Up to 1,000 monthly active users
  • Unlimited feature and page tagging
  • Use of In-app guides

Team
Custom

Features

  • Everything in free plus:
  • Single app key for web or mobile
  • Customizable monthly active users
  • Analytics
  • In-app guides
  • API access
Pro
Custom

Features

  • Includes features of Portfolio Edition plan, plus
  • Feedback
  • Roadmap
  • Enterprise integrations
  • Security audit
  • SAML 2.0 SSO
  • CNAME records
Enterprise
Custom

Features

  • Everything in Pro plus
  • 1 additional application key for web or mobile
  • Pendo install on a dev environment
  • Up to 3 integrations
  • Security audit
  • 24/5 Live chat support & faster SLAs
View Price Page

SCREENSHOTS

Google Analytics Screenshots
View 0 screenshot(s)
Pendo Screenshots
View 4 screenshot(s)

INTEGRATIONS

    NA
  • Intercom
  • WordPress
  • DOMO
  • Slack
  • Confluence
  • Segment
  • Looker
  • Drift
  • FullStory
  • Zendesk Chat
  • InVision
  • Salesforce
  • Zapier

ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Pendo

Hotjar
Hotjar
Appcues
Appcues
Heap
Heap
FullStory
FullStory
WalkMe
WalkMe