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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 4,337 user ratings

Visit Website

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oribi logo
Web Analytics Software

4.3 21 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page that he/she encountered, the website funnel that was followed, the number and locations of clicks made, and the checkout process that he/she completed. This helps users to actively get answers to crucial questions like which type of posts convert the best, which type of visitors are more likely to sign up, and from which buttons do visitors mostly sign up. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $540.00.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    98%
  • Momentum
    69%
  • Popularity
    94%

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    69%
  • Momentum
    60%
  • Popularity
    82%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing # 3 Most Worthy # 9 Fastest Growing

Features

Total Features
9 Features
10 Features
Common Features for All
    Alert Notifications Alerts the user when predefined criteria is met
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Conversion Tracking Enables user to track customer conversion rate
    Event Tracking Identifies the important events happening in your application
    Goal Tracking Allows to track progress to reach business objectives
    Heatmaps Heatmaps show where users have clicked on a page
    Multiple Site Management Helps to analyze and track more than one websites
    Report Generation Gathers data and generates reports as PDF file.
    Time on site Tracking Tracks the time that a visitor spends on your website
    User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 6 More - Show Less
    • Alert Notifications Alerts the user when predefined criteria is met
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Conversion Tracking Enables user to track customer conversion rate
      Event Tracking Identifies the important events happening in your application
      Goal Tracking Allows to track progress to reach business objectives
      Heatmaps Heatmaps show where users have clicked on a page
      Multiple Site Management Helps to analyze and track more than one websites
      Report Generation Gathers data and generates reports as PDF file.
      Time on site Tracking Tracks the time that a visitor spends on your website
      User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 4,337 user ratings
    4.3/5 21 user ratings
    Ratings Distribution
    • Excellent

      67.1%
    • Very Good

      28.4%
    • Average

      4.1%
    • Poor

      0.2%
    • Terrible

      0.2%
    • Excellent

      60.5%
    • Very Good

      26.3%
    • Average

      2.6%
    • Poor

      5.3%
    • Terrible

      5.3%
    Review Summary

    Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Analytics Offers Free-forever and Custom plan.
    • Free Trial Available
    • Starts at $540.00.
    Pricing Plans
    Monthly Plans Annual Plans

    Google Analytics Free

    Google Analytics 360 Custom

    Optimize Plan (Business Website) $630.00 $945.00 per month

    Grow Plan (Business Website) $720.00 $1,080.00 per month

    Scale Plan (Business Website) $1,080.00 $1,620.00 per month

    Optimize Plan (eCommerce Shop) $540.00 $810.00 per month

    Grow Plan (eCommerce Shop) $675.00 $1,013.00 per month

    Scale Plan (eCommerce Shop) $990.00 $1,485.00 per month

    Marketing Agency $900.00 $1,350.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Not Available Event Tracking
    + 3 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Mountain View, California Located in: Wilmington, Delaware Founded in: 2015
    Contact Details

    +1 650-253-0000

    https://marketingplatform.google.com/about/analytics/

    Not available

    https://oribi.io/

    Social Media Handles

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