Google Analytics vs MoEngage Comparison

Remove All ADD PRODUCT Google Analytics MoEngage	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove MoEngage Marketing Automation Software (465 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove MoEngage Marketing Automation Software (465 Ratings)
Visit Website	Start Free Trial

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. ..show more

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

San Francisco, California

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Starter Custom Features Behavioral Segmentation Monthly Tracked Users (MTUs): 10,000 Push Notifications Email Campaigns In-app Messages SMS Campaigns Web Push On-site Messaging Messaging Controls Frequency Capping, DND & Throttling Personalized Campaign Previews Personalization User Attributes Reporting Campaign Analytics Schedule Campaign Report Exports Role-based Access Data Management Self-serve Knowledge Base Standard Email Support Growth Custom Features Includes features of Starter plan, plus Import offline segments Import offline user data Localization Cards (Add-on) Facebook Audience Web Personalization WhatsApp (Add-on) Connectors: Google Ads Connectors: Webhooks Analytics (Add-On) Behavioral Trends Funnel Analysis Retention Cohorts User Frequency Distribution Revenue Analysis Pre-defined Dashboards Custom Dashboards User Path Analysis Aquisition Analytics Uninstall Analytics Predictive Segmentation Actionable Analytics Custom Segment Analysis Source & Session Analytics Open Analytics Messaging Controls Preference Management Center Push Templates Email Device Previews Event Triggers Location Triggers Flows: Omni Channel Journey Builder Optimization A/B and Multivariate Testing in Campaigns & Flows Campaign Control Groups Sherpa: AI-based Time & Content Optimization Push Amplification+ Predictions (Add-on) Personalization Dynamic Recommendations Platform Partner Ecosystem Attribution Partners Customer Data Platform Analytics Software Typeform Surveys Single Sign-On 2FA Support Named Account Manager Email and Push Delivery Advisory Enterprise Custom Features Includes features of Growth plan, plus App Exit Intent Push Notifications Offline Trigger Push Notifications Flow Path Optimization Global Control Group Best Time to Send Most Preferred Channel Dynamic Product Messaging Campaign Approval Workflow Teams Consulting Services and Quarterly Business Reviews View Price Page

Compare Google Analytics vs MoEngage