Home/Web Analytics Software/Google Analytics vs Microsoft SwayUpdated on: April 19, 2024

Compare Google Analytics vs Microsoft Sway

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Microsoft Sway is a presentation creating and a visual storytelling app using which, users can create attractive and interactive newsletters, presentations, reports, documents, and personal stories within very less time. Users can easily add photos, videos and other multimedia to their presentations from any place at any time, thus saving time. The software gets easily integrated with the user’s devices and the web. Its efficient and effortless designs create a beautiful combination out of the user’s content. The user just needs to put on some final touches to get the style they actually desire. The software offers an online canvas, which looks great on any screen and dynamically adapts itself to any platform as per the needs of the user. One can share or co-edit the online canvas using a simple URL. The software allows users to share the document they have created with other team members, who can edit it according to their needs. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Redmond, Washington / +1 800-642-7676

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Microsoft Sway
Custom

Features

  • Easily add content from anywhere
  • Save time with effortless design
  • Captivate your audience with your online canvas
View Price Page

SCREENSHOTS

Google Analytics Screenshots
Microsoft Sway Screenshots
View 7 screenshot(s)

ALTERNATIVES

Top alternatives to Google Analytics

Looker Studio
Looker Studio
Mixpanel
Mixpanel
Adobe Analytics
Adobe Analytics
Google Tag Manager
Google Tag Manager
Google Search Console
Google Search Console

Top alternatives to Microsoft Sway

PPT 2 Site by Slideflow
PPT 2 Site by Slideflow
Microsoft Visio
Microsoft Visio
Prezi Video
Prezi Video
Adobe Spark
Adobe Spark
MailChimp
MailChimp