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Google Analytics
Free
Individuals and small to medium-sized companies
Features
- Multiple data collection options across websites, apps, and internet-connected devices
- Data access via mobile app, API, email notifications, and more
- Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
- Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
- Native remarketing integrations with Google Ads
- Basic Funnel reporting
- Basic Attribution modeling
- Number of views per web property: Max 200
- Custom dimensions and metrics per property : 20 custom dimensions and metrics
- User and account administration
- Self-service Help Center and community forums
- Free Payment options
Google Analytics 360
Custom
Larger enterprises who need it all
Features
- Multiple data collection options across websites, apps, and internet-connected devices
- Data access via mobile app, API, email notifications, and more
- Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
- Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
- Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
- Integration with Google BigQuery
- Analytics 360 audience sharing to Salesforce Marketing Cloud
- Advanced Analysis
- Funnel reporting-Advanced, customizable funnel reporting
- Attribution modeling- Advanced, including data-driven model
- Cross-property roll-up reporting
- Number of views per web property: Max 400
- Custom dimensions and metrics per property :200 custom dimensions and metrics
- Data freshness : Guaranteed 4 hours under SLA (usually faster)
- Unlimited data
- Unsampled reporting
- Access to raw data
- User and account administration
- Services, support and SLAs provided by Google and global partner network
- Invoiced monthly
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Per user plan
$15
/User/Month
Features
- Active flows per user: Unlimited
- Active attended RPA bots: 1 bot
- Active unattended RPA bots: $ per bot
- AI Builder service credits: 5,000/month
Features of Add-on
- Unattended RPA add-on: $150 per bot/month
- AI Builder: $500 per unit/month
All plan features
- Use pre-built connectors
- Use custom and on-premises connectors
- Create and access custom entities
- 50 MB database capacity5
- 200 MB file capacity5
Per flow plan
$100
/Month
Features
- Includes features of Per user plan, plus
- Requires access to the Microsoft 365 admin center with global administrator or billing administrator roles.
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