umami |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing | # 1 Most Worthy # 4 Fastest Growing |
| Total Features |
9 Features
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10 Features
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| Common Features for All |
Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Heatmaps
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Heatmaps
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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| Review Summary |
Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
Users appreciate the platform's open-source nature, customization options, and the ability to self-host. It is praised for its detailed reporting and analytics capabilities, allowing users to track website traffic, user behavior, and conversion rates. Additionally, users find the interface user-friendly and easy to navigate. However, some users mention occasional bugs and limitations in certain features, and the learning curve for advanced functionalities can be steep. Overall, users find the platform valuable for website analytics and appreciate its flexibility and customization options. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Monthly Plans
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Google Analytics Free Google Analytics 360 Custom |
On-Premise Others Cloud Others |
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View Detailed Pricing
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View Detailed Pricing
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AppLink.io
4 Based on 1 Ratings |
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| Screenshots | Not Available |
+ 7 More
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| Company Details | Located in: Mountain View, California | Located in: Wellington, New Zealand Founded in: 2007 |
| Contact Details |
+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
Not available https://matomo.org/ |
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