Home/Web Analytics Software/Google Analytics vs KochavaUpdated on: January 27, 2023

Compare Google Analytics vs Kochava

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Kochava software is a Unified Audience Platform used to gain insights with data-driven marketing across connected devices. Monitor the business workflows with user retention & LTV with dynamic audience activation, predictive churn modeling, and push notifications. Engage your customers with deep linking and the Mobile App Attribution tool used to measure the performance of campaigns. Collaborate with your team to automate tasks in minutes. Marketers, Small and Medium companies make use of the software. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Sandpoint, Idaho / +1 855-562-4282

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Free
Free

Features

  • Consent Management
  • IdentityLink™ (Cross Device)
  • Dynamic / Deferred Deep Linking
  • Reengagement
  • A/B/n Testing
  • Partner Integrations (All)
  • Owned Media
  • Basic Attribution
  • Smart Session Tracking
  • Cross-Device
  • In-App Revenue
  • SDK Traffic Authentication
  • Global Fraud Blacklist
  • 90-Day Data Retention
  • SDK Integration
  • Free Analytics
  • Free Reporting
  • Integrated Partner Postbacks
  • Support Ticket
  • SLA Response Time
  • User Permissioning & Audit
  • Media Planning
Enterprise
$100 /Month

Features

  • Consent Management
  • IdentityLink™ (Cross Device)
  • Dynamic Audience Activation
  • Audience Insights
  • Dynamic / Deferred Deep Linking
  • SmartLinks
  • Vanity Universal Links/App Links
  • Landing Pages
  • QR Codes
  • Reengagement
  • A/B/n Testing
  • Predictive Churn Modeling
  • Dynamic Audience Activation
  • Uninstall Tracking
  • Partner Integrations (All)
  • Owned Media
  • Basic Attribution
  • Smart Session Tracking
  • Cross-Device
  • In-App Revenue
  • Ad Revenue
  • Media Cost
  • SDK Traffic Authentication
  • Global Fraud Blacklist
  • Fraud Dashboard
  • Traffic Verification Rules
  • Customizable Fraud Blacklist
  • 180-Day Data Retention
  • SDK & S2S Integration
  • Enterprise Analytics
  • Enterprise Reporting
  • Customizable Postbacks
  • API Access
  • Historical Traffic Import
  • Query
  • Client Success Team
  • SLA Response Time
  • User Permissioning & Audit
  • Media Planning
  • Alerting
  • Power Editor
View Price Page

SCREENSHOTS

Google Analytics Screenshots
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Kochava Screenshots
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ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Kochava

Firebase
Firebase
Branch
Branch
Adjust
Adjust
AppsFlyer
AppsFlyer
CleverTap
CleverTap