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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 4,337 user ratings

Visit Website

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GTmetrix logo
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Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more GTmetrix is a website performance monitoring and testing platform that tells you how quickly your site loads. It enables you to examine how your site operates, figure out why it's running low, and look for ways to improve it. With GTmetrix, you can test your website across a variety of regions, browsers, and connection speeds, among other things. You can break down the performance of your page in a summary report and get a thorough evaluation of Web Vitals (LCP, TBT, CLS), Various Analysis Options, Waterfall, Video, and Report History in the Lighthouse metrics and audits. The platform tests your page on a regular basis and keeps track of its performance. You can set up an email alert to get alerted if your page performs poorly. The platform emails you an alert with a link to a detailed report so you can learn more about what occurred. Additionally, you can examine how your website performs in 22 different global test areas to ensure that it loads quickly for all of your visitors and devices. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $10.0. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    98%
  • Momentum
    69%
  • Popularity
    94%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    87%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Online
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 4,337 user ratings
4.8/5 17 user ratings
Ratings Distribution
  • Excellent

    67.1%
  • Very Good

    28.4%
  • Average

    4.1%
  • Poor

    0.2%
  • Terrible

    0.2%
  • Excellent

    76.9%
  • Very Good

    21.2%
  • Average

    1.9%
  • Poor

    0%
  • Terrible

    0%
Review Summary

Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.

Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $10.0. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Google Analytics Free

Google Analytics 360 Custom

Basic Free

Solo $10.00 $12.00 per month

Solo $20.00 $24.00 per month

Growth $40.00 $47.00 per month

 
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View Detailed Pricing

Screenshots & Videos

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Vendor information

Company Details Located in: Mountain View, California Located in: Vancouver, Canada
Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Not available

https://gtmetrix.com/

Social Media Handles

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