Google Analytics vs Fathom Analytics Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,342 user ratings

View Details

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Fathom Analytics

Web Analytics Software

View Details

SiteBehaviour

Web Analytics Software

Lifetime Deal 🚀

Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	Fathom Analytics is a great solution for websites as it offers statistics without storing or tracking the users' personal data. The software can keenly observe a website's performance and gather strength and data insights. It comprises privacy compliant and GDPR that enhances the users in an SEO search. Fathom Analytics is an ideal software for accountants, franchise groups, small business owners, and advisory. It is significantly useful as it offers creative and compelling business reports and analytics, making the business insights easy. Fathom Analytics makes the user's jobs simple by quickly showing the useful details and other things the user needs on a single dashboard so users can make fast decisions. Because of the revolutionized website analytic feature, there is no way to ignore this easy-to-use website. It respects privacy and profusely acquires valuable insights without spying on anyone's personal details in just a few steps. Moreover, it offers exclusive support to keep things running. Fathom analytics offers everything users need on a single screen with four levels of the pricing subscription plan. Read more	SiteBehaviour is a revolutionary product has been carefully designed with the user in mind, making it the perfect tool for professionals like they looking to enhance the user experience on their website. Say goodbye to those annoying cookie banners that bombard their visitors and disrupt their browsing experience. This heatmap visualization feature shows they exactly where their visitors are clicking, hovering, and scrolling on their web pages. With this valuable insight, they can make informed decisions to improve their website's UI and boost conversions. But that's not all SiteBehaviour offers a seamless user interface, making it easy and intuitive to use. They can even access live web traffic data right on their mobile device's home screen with this handy widget. This advanced filtering options allow they to sort information by country, traffic source, and button clicks. Getting started with SiteBehaviour is a breeze. Simply create an account, fill in some basic information, and paste this tracking code onto their website within seconds, they'll start seeing live traffic data. Read more
Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Available Starts at $14.00.	Free Trial Not Available Starts at $5.90. Offers Free-forever and Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 97% Momentum 72% Popularity 94%	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 85% Reviews 60% Momentum 70% Popularity 77%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 60% Momentum 61% Popularity 64%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	# 3 Fastest Growing	Not Available

Features

Total Features	9 Features	6 Features	8 Features
Common Features for All	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Heatmaps Heatmaps show where users have clicked on a page Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 6 More - Show Less	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Heatmaps Heatmaps show where users have clicked on a page Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 3 More - Show Less	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Heatmaps Heatmaps show where users have clicked on a page Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 5 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online	Online
API Support	Available	NA	NA

Reviews & Ratings

User Rating	4.6/5 4,342 user ratings	Not Available	Not Available
Rating Distribution	Excellent 62.6% Very Good 31.8% Average 4.9% Poor 0.2% Terrible 0.4%	Not Available	Not Available
User Sentiments	Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues	Not Available	Not Available
Review Summary	Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.	Not Available	Not Available
	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Available Starts at $14.00.	Free Trial Not Available Starts at $5.90. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	Standard $14.00 $14.00 per month Business $24.00 $24.00 per month Enterprise $34.00 $34.00 per month	Hobby Free Business $5.90 $5.90 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

	Mixpanel 4.4 Based on 1843 Ratings Google Analytics Vs Mixpanel GingerTag Google Analytics Vs GingerTag Google Optimize 4.1 Based on 121 Ratings Google Analytics Vs Google Optimize Adobe Analytics 4.3 Based on 1248 Ratings Google Analytics Vs Adobe Analytics Amplitude 4.6 Based on 2395 Ratings Google Analytics Vs Amplitude	Plausible Analytics 5 Based on 5 Ratings Fathom Analytics Vs Plausible Analytics Matomo 3.9 Based on 285 Ratings Fathom Analytics Vs Matomo Google Analytics 4.6 Based on 4342 Ratings Fathom Analytics Vs Google Analytics Aqvil Analytics 4.5 Based on 2 Ratings Web Insights 4.3 Based on 12 Ratings Fathom Analytics Vs Web Insights
	View All Google Analytics Alternatives	View All Fathom Analytics Alternatives