Home/Web Analytics Software/Google Analytics vs Fathom AnalyticsUpdated on: March 28, 2024

Compare Google Analytics vs Fathom Analytics

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
82% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
82% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Fathom Analytics is a great solution for websites as it offers statistics without storing or tracking the users' personal data. The software can keenly observe a website's performance and gather strength and data insights. It comprises privacy compliant and GDPR that enhances the users in an SEO search. Fathom Analytics is an ideal software for accountants, franchise groups, small business owners, and advisory. It is significantly useful as it offers creative and compelling business reports and analytics, making the business insights easy. Fathom Analytics makes the user's jobs simple by quickly showing the useful details and other things the user needs on a single dashboard so users can make fast decisions. Because of the revolutionized website analytic feature, there is no way to ignore this easy-to-use website. It respects privacy and profusely acquires valuable insights without spying on anyone's personal details in just a few steps. Moreover, it offers exclusive support to keep things running. Fathom analytics offers everything users need on a single screen with four levels of the pricing subscription plan. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Victoria, Canada

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Standard
$14 /Month

$140 per Year billed Yearly

Features

  • Up to 100000 views per month

All the Plans includes these Features

  • We are compliant with GDPR, CCPA, ePrivacy, PECR and COPPA
  • We don't use cookies, so you can remove that cookie banner and make your visitors happy
  • Unlimited sites that share your page view allowance
  • Unlimited email reports sent to unlimited people
  • Custom domains for our tracker to completely bypass ad-blockers
  • Uptime monitoring for all of your websites
Business
$24 /Month

Features

  • 200,000 page views per month Track unlimited websites
  • Includes features of All Plan
Enterprise
$34 /Month
  • $44/month:Up to 800,000 total page views per month across unlimited sites
  • $54/month:Up to 1,000,000 total page views per month across unlimited sites
  • $74/month : Up to 2,000,000 total page views per month across unlimited sites
  • Custom: Over 2 million total page views per month across unlimited sites

Features

  • 400,000 page views per month Track unlimited websites
  • Includes features of All Plan
View Price Page

SCREENSHOTS

Google Analytics Screenshots
Fathom Analytics Screenshots
View 2 screenshot(s)

INTEGRATIONS

    NA
  • WordPress
  • GitHub

ALTERNATIVES

Top alternatives to Google Analytics

Looker Studio
Looker Studio
Mixpanel
Mixpanel
Adobe Analytics
Adobe Analytics
Google Tag Manager
Google Tag Manager
Google Search Console
Google Search Console

Top alternatives to Fathom Analytics

Google Analytics
Google Analytics
SERP Insights
SERP Insights
Matomo
Matomo
Plausible Analytics
Plausible Analytics
Clicky
Clicky