Google Analytics vs Falcon Comparison

Remove All ADD PRODUCT Google Analytics Falcon	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Falcon Web Analytics Software (24 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Falcon Web Analytics Software (24 Ratings)
Visit Website	Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Falcon is a website performance monitoring solution that enables you to ensure that you are correctly counting metrics such as visits to your website. Falcon allows you to audit your website to ensure that you are not overcounting or undercounting visitors, as well as capture other key metrics using tags. Falcon also enables you to monitor how your webpages are performing, for example, if any of them are running slowly. You can then use this information to see if that factor is driving away website visitors. Falcon’s web analytics capabilities allow you to gain insights into any performance issues on your site, such as pages that have redundant or duplicate tags, as well as any that are missing analytical tools. With Falcon, you can also audit your marketing pixel deployment, as well as add marketing taps to help you improve customer experience, and With Falcon, you can also audit your marketing pixel deployment, as well as add marketing taps to help you improve customer experience, and to improve marketing campaign performance. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met
Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
Conversion Tracking Enables user to track customer conversion rate
Event Tracking Identifies the important events happening in your application
Goal Tracking Allows to track progress to reach business objectives
Heatmaps Heatmaps show where users have clicked on a page
Multiple Site Management Helps to analyze and track more than one websites
Report Generation Gathers data and generates reports as PDF file.
Time on site Tracking Tracks the time that a visitor spends on your website
User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

N/A

API

N/A

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Falcon Custom Features Scenario builder TAG Scanner Schedule Scans Supported Tags Custom Tags Reporting View Price Page

Compare Google Analytics vs Falcon