Google Analytics vs AppsFlyer Comparison

Remove All ADD PRODUCT Google Analytics AppsFlyer	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AppsFlyer Mobile Analytics Software (1053 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7278 Ratings)	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AppsFlyer Mobile Analytics Software (1053 Ratings)
Visit Website	Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. ..show more

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

San Francisco, CA / (415) 636-9430

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Zero Free Features 12K conversions upon sign up 30-day trial of premium add ons Deep linking and custom redirection iOS Universal Links & Android App Links Custom short links and branded links Web-to-app banners (Smart Banners) Referrals and user invites Social media landing pages QR codes Basic marketing analytics Email service provider integrations Self-service support Growth Others 6¢ / conversion Features Everything in Zero, plus: Mobile attribution Cohort and retention reports Custom dashboard creation Customizable campaign performance alerts Basic LTV analytics Basic ad spend reporting Deferred deep linking Basic fraud protection Marketing analytics tools Data report export AppsFlyer mobile app Tech & media partner integtations Email support Enterprise Custom Features Everything in Growth, plus custom solutions including: Cross-device and web attribution Web-to-app attribution TV and OTT attribution Ad revenue attribution Conversion path visualization Cost aggregation OneLink deep linking API* Audience segmentation A/B testing Incrementality testing Complete fraud protection Professional fraud analysis Raw data and APIs Agency integrations Dedicated customer success manager Migration & onboarding support Advanced online & onsite training access Phone support View Price Page

Compare Google Analytics vs AppsFlyer