Compare FullStory vs VWO Insights

Summary

Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature. ..show more

VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems. ..show more

A/B Testing Compares two versions of your website to see which one performs better

Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query

Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.

Customer Feedback Helps the website owner to receive customer feedback directly from the website

Filtered Results Offers to filter the results based on regions, devices and other criteria.

Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest

Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website

Optimization Tool Enables optimization of contents/elements of your website without using any third-party application

Real-time View View real-time live interaction of visitors on the website

Session Recording Enables one to record remote access, support sessions, and meetings

Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

NA

• Mixpanel
• WordPress
• Joomla
• Drupal
• Google Analytics
• BigCommerce
• Shopify
• Google Tag Manager
• Kissmetrics

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FullStory

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