Compare Falcon vs Microanalytics

Summary

Falcon is a website performance monitoring solution that enables you to ensure that you are correctly counting metrics such as visits to your website. Falcon allows you to audit your website to ensure that you are not overcounting or undercounting visitors, as well as capture other key metrics using tags. Falcon also enables you to monitor how your webpages are performing, for example, if any of them are running slowly. You can then use this information to see if that factor is driving away website visitors. Falcon’s web analytics capabilities allow you to gain insights into any performance issues on your site, such as pages that have redundant or duplicate tags, as well as any that are missing analytical tools. With Falcon, you can also audit your marketing pixel deployment, as well as add marketing taps to help you improve customer experience, and With Falcon, you can also audit your marketing pixel deployment, as well as add marketing taps to help you improve customer experience, and to improve marketing campaign performance. ..show more

Microanalytics is a comprehensive website analytic tool for companies and works as an alternative to Google Analytics. It is a simple and user-friendly analytics platform compliant with CCPA, PECR and GDPR technologies, which ensures that users’ data is stored in a safe place. Moreover, the integration facilities offered by the software enables accurate collaboration with external platforms like Squarespace, WordPress, Ghost, Weebly, and Wix within minutes, enabling users to get access to data that they need primarily. With Microanalytics, companies can track the behaviour of their visitors and generate a comprehensive view of their likes and dislikes. Inbuilt functionalities like comprehensive overview, behaviour, acquisitions and real-time turn out to be of great help regarding this matter. The solution is in complete compliance with PECR, CCPA and GDPR guidelines enabling proper security. In case supervisors want to get offline access to their company relevant data, they can download the particulars in CSV format. ..show more

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

• Mixpanel
• Google Analytics
• Kissmetrics

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