Compare Exponea vs Zylotech

Summary

Exponea is an intuitive customer data and experience management platform which is capable of unifying relevant information across various customer touchpoints. The software offers a wide variety of features like email marketing, automation, product recommendation, predictive intelligence etc. It generates actionable customer intelligence based on the behavioural patterns showcased by individual clients. Businesses can personalize their communication techniques leveraging advanced custom conditions. Its email management feature helps organisations design, optimize and evaluate their email campaigns in real-time. An omni-channel orchestration facilitates automated communication with individual consumers via SMS, email, notifications and web layers. Exponea banks on the actions showcased by individual customers in relation to the business of a particular organisation. It offers efficient integrations with WhatsApp, Zapier, Qubit, Unisender etc. Data stored within the BigQuery module of Exponea gets updated on a regular basis, enabling enterprises to run detailed extraction processes using custom analytical tools. Thus making it easy to create comparisons between long-term data related trends. Its scalable infrastructure takes care of the changing storage capabilities. ..show more

Zylotech provides the only dynamic, intelligent Customer Data Platform (CDP) optimized for B2B customer insight and engagement. The Self-Learning CDP gives you one place to manage your customer data, make intelligent recommendations, and deliver an integrated message and experience to maximize customer conversion and revenue. Leverage all your data with cloud-based data management innovation data stewardship best practices. Build a smart list across contacts and accounts with Dynamic segmentation to push campaigns across any activation engine Marketing Automation, AdTech. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• Mailgun
• Mailjet
• Shopify
• Zapier

• Tableau
• Adobe Marketo Engage
• Salesforce

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