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The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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96%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Summary |
Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more |
Exponea is an intuitive customer data and experience management platform which is capable of unifying relevant information across various customer touchpoints. The software offers a wide variety of features like email marketing, automation, product recommendation, predictive intelligence etc. It generates actionable customer intelligence based on the behavioural patterns showcased by individual clients. Businesses can personalize their communication techniques leveraging advanced custom conditions. Its email management feature helps organisations design, optimize and evaluate their email campaigns in real-time. An omni-channel orchestration facilitates automated communication with individual consumers via SMS, email, notifications and web layers. Exponea banks on the actions showcased by individual customers in relation to the business of a particular organisation. It offers efficient integrations with WhatsApp, Zapier, Qubit, Unisender etc. Data stored within the BigQuery module of Exponea gets updated on a regular basis, enabling enterprises to run detailed extraction processes using custom analytical tools. Thus making it easy to create comparisons between long-term data related trends. Its scalable infrastructure takes care of the changing storage capabilities. ..show more |
360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. |
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Audience Builder Allows to segment the customers/subscribers using attributes and personas. |
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Behavior Tracking A tracking tool that facilitates fostering positive customer reaction |
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Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database |
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Data Enrichment A value-addition process of improving lead quality with new attributes. |
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Data Orchestration Automated process to integrate and sync data across multiple marketing channels |
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Data Source Import customer data from several sales and marketing channels |
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Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences |
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GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union |
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Hyper Targeting Delivering Ad content to extremely relevant interest group segments. |
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Identity Graph Create a correlation between individuals with identical match groups. |
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Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email |
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Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. |
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