Home/Customer Data Platform (CDP)/Evergage vs LyticsUpdated on: March 29, 2024

Compare Evergage vs Lytics

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features. ..show more

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Somerville, Massachusetts / +1 888-310-0589

Portland, Oregon

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Standard
Custom

Explore self-guided resources, like online learning, demos, and community advice.

  • Included in all licenses

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
Premier
Custom

Get additional expert help, adoption guidance, coaching, and live support.

  • 30% of net

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • 24x7 Phone Support & Developer Support
  • Expert Coaching
  • Trailhead Academy Discounts
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
  • 24x7 Phone Support
  • Developer Support
  • Expert Coaching Sessions
  • Expert Coaching Office Hours
  • Personalized Success Paths
  • Trailhead Academy Discounts
  • Business Value Reviews
  • Technical Health Reviews
Signature
Custom

Add proactive account and incident management, event readiness, and more.

  • Contact Your Account Exec
  • Price based on complexity and scale

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • 24x7 Phone Support & Developer Support
  • Expert Coaching
  • Trailhead Academy Discounts
  • Proactive Services
  • Account Management
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
  • 24x7 Phone Support
  • Developer Support
  • Expert Coaching Sessions
  • Expert Coaching Office Hours
  • Personalized Success Paths
  • Trailhead Academy Discounts
  • Business Value Reviews
  • Technical Health Reviews
  • Deployment Planning
  • Proactive Services
  • Technical Account Management
  • Key Event Management
View Price Page
Core CDP
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
Intelligence
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
Automate
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • Journey automation
  • Next best experience Decisioning
  • Delivery optimization
View Price Page

SCREENSHOTS

Evergage Screenshots
View 1 screenshot(s)
Lytics Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • Intercom
  • Salesforce
  • Shopify
  • MailChimp

ALTERNATIVES

Top alternatives to Evergage

Adobe Target
Adobe Target
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer

Top alternatives to Lytics

Segment
Segment
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data