Home/Customer Data Platform (CDP)/Evergage vs Google OptimizeUpdated on: April 18, 2024

Compare Evergage vs Google Optimize

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features. ..show more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Somerville, Massachusetts / +1 888-310-0589

Mountain View, CA / +1 (650) 253-0000

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Standard
Custom

Explore self-guided resources, like online learning, demos, and community advice.

  • Included in all licenses

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
Premier
Custom

Get additional expert help, adoption guidance, coaching, and live support.

  • 30% of net

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • 24x7 Phone Support & Developer Support
  • Expert Coaching
  • Trailhead Academy Discounts
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
  • 24x7 Phone Support
  • Developer Support
  • Expert Coaching Sessions
  • Expert Coaching Office Hours
  • Personalized Success Paths
  • Trailhead Academy Discounts
  • Business Value Reviews
  • Technical Health Reviews
Signature
Custom

Add proactive account and incident management, event readiness, and more.

  • Contact Your Account Exec
  • Price based on complexity and scale

Features:

  • Trailhead, Help Portal, Trailblazer Community, Success Center
  • Technical Support
  • 24x7 Phone Support & Developer Support
  • Expert Coaching
  • Trailhead Academy Discounts
  • Proactive Services
  • Account Management
  • Trailhead
  • Help Portal
  • Trailblazer Community
  • Success Center
  • Technical Support
  • 24x7 Phone Support
  • Developer Support
  • Expert Coaching Sessions
  • Expert Coaching Office Hours
  • Personalized Success Paths
  • Trailhead Academy Discounts
  • Business Value Reviews
  • Technical Health Reviews
  • Deployment Planning
  • Proactive Services
  • Technical Account Management
  • Key Event Management
View Price Page
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
View Price Page

SCREENSHOTS

Evergage Screenshots
View 1 screenshot(s)
Google Optimize Screenshots
View 2 screenshot(s)

ALTERNATIVES

Top alternatives to Evergage

Adobe Target
Adobe Target
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer

Top alternatives to Google Optimize

Google Analytics
Google Analytics
Adjust
Adjust
Google Tag Manager
Google Tag Manager
Firebase
Firebase
VWO Testing
VWO Testing