Home/Compare/Evergage vs Google Optimize
Updated on: November 15, 2019

Evergage vs Google Optimize

Evergage
(117 Ratings)
75%
Google Optimize
(16 Ratings)
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Evergage
(117 Ratings)
75%
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Google Optimize
(16 Ratings)
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Overview

Summary

A cloud-based real-time personalization platform that empowers the digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute reports that gives valuable information at your fingertips.The platform tracks each of the customer data so that you can understand the requirements and intent of the website visitors and deliver real-time interaction with relevant information, content and messages. Evergage also lets you A/B test your content for different audiences to optimize conversion rates. ..read more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Features

Audience Targeting

Funnel Analysis

Heatmaps

Landing Pages (Web Forms)

Multivariate Testing

Split Testing

Statistical Relevance Analysis

Surveys

Test Scheduling

Visual Editor

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Somerville, MA

Mountain View, CA / +1 (650) 253-0000

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Evergage 1
Custom

Includes the full suite of Evergage`s real-time personalization capabilities including 1:1 machine learning-driven recommendations and experiences.

  • Machine Learning
  • Unified Customer Profile
  • Behavioral Tracking
  • Segmentation
  • Targeting
  • A/B and Multivariate Testing
  • Analytics and Attribution
  • Integrations
  • Evergage Guardian
  • B2B Detect
  • Evergage on the Go
  • Recommendations/ Evergage Recommend
  • SmartBundle
  • SmartHistory
  • SmartNav
  • SmartSearch
  • SmartSort
  • SmartTrends

Channel

  • Website
  • Web Application
  • EMail/Everage for EMail
  • Mobile App/Evergage for Mobile Apps
  • Search
Evergage Core
Custom

Includes everything you need to support a comprehensive real-time personalization program focused on segment-based targeting.

  • Machine Learning (Excluding Recommendations)
  • Unified Customer Profile
  • Behavioral Tracking
  • Segmentation
  • Targeting
  • A/B and Multivariate Testing
  • Analytics and Attribution
  • Integrations
  • Evergage Guardian
  • B2B Detect
  • Evergage on the Go

Channel

  • Website
  • Web Application
  • EMail/Everage for EMail
  • Mobile App/Evergage for Mobile Apps

View Price Page
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

View Price Page

SCREENSHOTS

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