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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features. Read more | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more |
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| SW Score & Breakdown |
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Evergage is praised for its user-friendly interface, robust segmentation and targeting capabilities, and ability to deliver personalized experiences across multiple channels. Reviewers highlight its ease of use and the ability to create personalized campaigns quickly and efficiently. The platform's real-time data and analytics capabilities are also seen as strengths, enabling users to track customer behavior and optimize campaigns accordingly. Additionally, Evergage's customer support is consistently commended for its responsiveness and helpfulness. However, some reviewers mention the complexity of the platform, requiring a dedicated team to manage and maintain effectively. |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
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Adobe Target Custom |
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| Company Details | Located in: Somerville, Massachusetts Founded in: 2010 |
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+1 888-310-0589 https://www.evergage.com/ |
Not available https://www.adobe.com/marketing/target.html |
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