Compare Datorama vs Google Data Studio

Summary

Datorama is a dashboard software that is based-on the cloud, so it is quite easy to access it from any location at anytime. The software can gather vital data from multiple sources and display it to the users at one place. It comes with visual analytics, calculation functionality, key performance indicators etc. Users can easily access the files they want with the help of advance widgets, available with this dashboard software. Datorama features both public dashboard and private dashboard, which enables you to monitor other people’s access to the dashboard information. Datorama comes equipped with other features as well, like data visualization, business intelligence and big data features. ..read more

Google Data Studio is a comprehensive data optimisation platform that enables businesses to turn their data into fully customisable informative reports. It offers a plethora of automated reports made available on interactive dashboards that are quite easy to understand. Moreover, businesses can also depend on the same to import and visualise essential data from Google Analytics, Big Query, Spreadsheets, Google Ads and other databases of their choice. They can even monitor updated reports related to multiple projects within a single portal. Further, organisations can trust Google Data Studio with essential business process monitoring by analysing data generated from ad spend, search ranking, site traffic and more. It helps to transform data into impactful stories using engaging charts and graphs. The entire process makes it easy for users to understand the ROI of their business initiatives and spendings on digital advertising. Furthermore, the platform also boosts productivity levels across teams in real-time by providing them with accurate data that they need. ..read more

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more. ..read more

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