Compare dataxu vs AdNabu

Summary

DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. ..show more

Creating a Google Shopping Feed that has been approved and running successful Google Ads is a multi-step procedure. AdNabu allows you to create and validate a Google Merchant Center account. You may use AdNabu to automatically validate and claim your website. There will be no manual changes made to your website. The AdNabus software makes it simple to set up a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. Growing Shopify stores looking to boost sales with Google Ads while keeping their R.O.A.S. under control. The AdNabu software makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. the most effective methods. Every product is given a score out of 100 by AdNabu. The score is based on a variety of Google Merchant Center variables that can help you improve your SEO, such as the duration of various feed attributes. The number of times a keyword appears in the title and description, as well as the image quality and size. For some Google Product Categories, promotions and discount prices are used, as well as recommended fields. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

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